Marketing Director Position Available In Sevier, Tennessee
Tallo's Job Summary: The Marketing Director position at Smoky Mountain Health and Rehabilitation in Pigeon Forge, TN offers a full-time role with an estimated salary range of $58.1K - $69.6K a year. The role requires a Bachelor's degree and 3+ years of experience in healthcare marketing. Responsibilities include developing marketing campaigns, building relationships with referral sources, and analyzing metrics to meet occupancy goals. Competitive benefits include health, dental, and vision insurance.
Job Description
Marketing Director Smoky Mountain Health and Rehabilitation Pigeon Forge, TN Job Details Full-time Estimated:
$58.1K – $69.6K a year 17 hours ago Benefits Health insurance Dental insurance Vision insurance Qualifications Sales Marketing Public speaking Mid-level Bachelor’s degree Sales strategy Communication skills
Marketing Full Job Description Job Title:
Marketing Director Job Type:
Full-Time On-Site About Us:
Smoky Mountain Health and Rehab is a trusted provider of senior care services, dedicated to enhancing the quality of life for our residents through compassionate care, a supportive environment, and a strong sense of community. We are currently seeking a dynamic and strategic Marketing Director to lead our marketing and community outreach initiatives.
Job Summary:
The Marketing Director will be responsible for planning, developing, and executing strategic marketing campaigns to promote our services, drive census growth, and strengthen our brand presence within the community. This position is key in fostering relationships with referral sources, prospective residents, families, and the broader healthcare network.
Key Responsibilities:
Develop and implement a comprehensive marketing and outreach plan Build and maintain relationships with referral sources, hospitals, physicians, and community organizations Manage digital marketing efforts including website content, social media, and online reputation Coordinate tours, events, and community engagement initiatives Analyze marketing metrics and adjust strategies to meet occupancy goals Collaborate with admissions and leadership teams to align marketing efforts with census objectives
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or related field 3+ years of experience in healthcare marketing, preferably in senior living, skilled nursing, or long-term care Strong understanding of healthcare referral networks and sales strategies Excellent interpersonal, communication, and public speaking skills Self-motivated, organized, and results-driven
Preferred:
Knowledge of regulatory guidelines for healthcare marketing
Benefits:
Competitive salary Health, dental, and vision insurance Supportive work culture with growth opportunities
