Marketing Manager, North America Position Available In Shelby, Tennessee

Marketing Manager, North America
Req #2508
Memphis, TN, USA Job Description
Posted Wednesday, June 18, 2025 at 11:00 PM | Expires Wednesday, June 25, 2025 at 10:59 PM
At Sylvamo, we’re a team on a mission. Joining us, you’ll be helping to sustain forests and renew ecosystems, while delivering on the promise of paper to educate, communicate and entertain the world. Come grow with us! Marketing Manager

• Strategic Growth & Market Development

Position Summary:

We are seeking a dynamic and forward-thinking Marketing Manager to lead the transformation of our marketing function from a traditional support role into a strategic growth driver. This individual will oversee trade marketing, brand and product positioning, promotional strategy, and strategic pricing. The ideal candidate brings strong commercial acumen, analytical rigor, and a passion for customer insights, with a focus on delivering results that strengthen our market position in the uncoated papers segment.

Key Responsibilities:

Strategic Marketing & Trade Execution

• Lead the evolution of the marketing function toward a proactive, insight-driven strategic partner to sales and product management.
• Develop and manage trade marketing programs, promotional calendars, and point-of-sale strategies tailored to channel and retailer dynamics.
• Define and execute product positioning and messaging frameworks that differentiate our offerings and support our brand strategies.
  Customer & Market Understanding
• Drive efforts to understand end-user needs, purchasing behavior, and decision-making criteria across segments and channels.
• Identify market opportunities and develop high-quality leads for the sales team based on research, trends, and data analysis.
• Collaborate cross-functionally with sales and supply chain to align go-to-market strategies with customer needs.
  Strategic Pricing & Analytics
• Own the development and implementation of pricing strategies that balance margin goals with competitive positioning.
• Deliver robust marketing analytics, including campaign ROI, customer acquisition metrics, and price realization tracking.
• Provide actionable market intelligence and competitive analysis to inform business decisions and strategic planning.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 7+ years of progressive marketing experience, including 3+ years in B2B or industrial sectors.
• Demonstrated success in trade marketing, strategic pricing, and customer segmentation.
• Experience building marketing capabilities, systems, or processes in a transforming organization.
• Strong analytical mindset; comfortable with data tools and pricing models.
• Exceptional communication, leadership, and cross-functional collaboration skills.

Success in

This Role Means:

• Clearly positioned products with aligned pricing strategy that supports margin growth.
• High-quality sales leads driven by actionable customer insights and marketing programs.
• Measurable increase in marketing contribution to pipeline, sales velocity, and market share in the uncoated paper segment.
• A redefined marketing organization seen as a strategic partner to sales and product teams.

Sylvamo partners with you and your family on your health and wellness journey. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability, life insurance, and a generous 401(k) plan with matching company contributions, and more. Sylvamo is here for all stages of life. We also offer paid time off and paid holidays per year.
The salary, other compensation, and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, subject to applicable law.
Sylvamo is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.