Email Marketing Performance Analyst Position Available In Jefferson, Alabama

Email Marketing Performance Analyst 3.9 3.9 out of 5 stars 201 Office Park Dr, Birmingham, AL 35223 Strong Automotive is looking for a hands-on Email Marketing Performance Analyst to own the performance, deliverability, and continual improvement of our clients’ email programs. You’ll combine technical know-how with marketing savvy to ensure every campaign lands in the inbox, drives measurable results, and supports broader customer-lifecycle goals across multiple automotive brands. Key Responsibilities Deliverability & Compliance Monitor and improve inbox placement, sender reputation, and authentication protocols (SPF, DKIM, DMARC). Stay ahead of CAN-SPAM, GDPR, CASL, and other regulations; implement best-practice governance. Campaign & Lifecycle Management Direct execution and optimization of high-volume campaigns and automated journeys across ESPs such as SendGrid, Mailchimp, Salesforce Marketing Cloud, or Iterable. Execute rigorous A/B tests on subject lines, creative, cadence, and segmentation to maximize open and click-through rates. List Strategy & Hygiene Lead acquisition, permission, segmentation, re-engagement, and regular list-cleaning initiatives to avoid spam traps and maintain list health. Data Analysis & Reporting Track KPIs (open, click, bounce, complaint, unsubscribe) and translate insights into actionable next steps for creative, targeting, or technical fixes. Present campaign performance and deliverability health in clear dashboards for internal and client review. Technical Troubleshooting Resolve rendering issues, broken links, dynamic content errors, and blocklist events quickly. Partner with IT and dev teams on DNS, sub-domain, or branded-link setups as needed. 3+ years managing high-volume email programs (agency or multi-brand environment strongly preferred). Demonstrated success lifting inbox placement and engagement metrics. Deep, hands-on experience with at least one major ESP/CRM (SendGrid, Mailchimp, Iterable, Salesforce Marketing Cloud, etc.). Proficiency with deliverability monitoring tools (Postmark, 250ok, Inbox Monster, Return Path, or similar). Working knowledge of

HTML/CSS

for email, UTM tagging, and basic SQL or audience-query building. Comfortable interpreting data and presenting clear insights to both technical and non-technical stakeholders. Adept at juggling multiple client deadlines in a fast-moving, results-oriented environment Preferred / Nice-to-Have Certifications such as HubSpot Email Marketing, Salesforce Marketing Cloud Email Specialist, Google Analytics, or similar. Experience configuring DNS records, custom sending domains, or branded link tracking. Familiarity with CDP or iPaaS tools (Segment, MuleSoft, Workato, Zapier) for data integration.