Marketing Specialist Position Available In Jefferson, Alabama

Marketing Specialist Birmingham Jefferson County Transit Authority Birmingham, AL Job Details Full-time Estimated:

$50.6K – $64.1K a year 16 hours ago Benefits Health insurance Dental insurance 401(k) Flexible spending account Tuition reimbursement Paid time off Vision insurance 401(k) matching Life insurance Qualifications Bilingual Management Mid-level 3 years Supervising experience Bachelor’s degree Communication skills Marketing Full Job Description

JOB SUMMARY

Under general supervision; the Marketing Specialist is responsible for managing marketing, advertising, and promotional activities at a company or organization. Takes steps to measure, enhance, and enrich the position and image of the Authority through various goals and objectives.

ESSENTIAL JOB FUNCTIONS 1.

Accomplishes marketing and sales objectives. 2. Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change. 3. Meets marketing objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances. 4. Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans. 5. Identifies marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share. 6. Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. 7. Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities. 8. Provides information by collecting, analyzing, and summarizing data and trends. 9. Accomplishes marketing and organization mission by completing related results as needed.

SUPERVISORY RESPONSIBILITIES

Supervision:

None

MINIMUM QUALIFICATIONS

Education:

Bachelor’s Degree from a four-year accredited college or university in the field of Marketing, Communications, Media Relations, Public Relations, or related field required.

Experience:

Three years of experience in Communications, Marketing, Media, or a related field. Previous management and supervisory experience preferred; must successfully demonstrate knowledge and skill in the interpretation of Federal, state, and local regulations, and oral and written communication.

KNOWLEDGE, SKILLS, AND ABILITIES

Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization. Bi-lingual skills preferred. Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization. Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations. Ability to add, subtract, multiply, and divide into all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate and percent, and to draw and interpret bar graphs. BJCTA is a Drug-Free/Smoke-Free Workplace and an Equal Opportunity Employer.

Job Type:

Full-time Benefits:

401(k) 401(k) matching Dental insurance Flexible spending account Health insurance Life insurance Paid time off Tuition reimbursement Vision insurance

Schedule:

8 hour shift

Work Location:

In person