Marketing Specialist Position Available In Jefferson, Alabama

Marketing Specialist
Other Area(s) Birmingham, AL Contract To Hire Jun 16, 2025
Job Summary The Marketing Specialist will develop, execute, and monitor marketing programs across digital and traditional channels. This role focuses on market research, campaign management, and content creation to drive brand awareness, lead generation, and customer engagement in the industrial manufacturing sector.

Key Responsibilities Market Research & Strategy:

 Analyze industry trends, competitor activity, and customer insights to shape marketing strategies.

Campaign Execution:

 Manage multi-channel campaigns (email, social media, digital ads, trade shows) to promote products and services.

Content Development:

 Create compelling content (website copy, blogs, case studies, social posts) tailored to B2B audiences.

Sales Enablement:

 Collaborate with sales teams to develop tools like brochures, presentations, and product launch materials.

Digital Marketing:

 Optimize SEO/SEM, manage social media platforms (LinkedIn, etc.), and track performance metrics (Google Analytics).

Compliance & Branding:

 Ensure all materials adhere to industry standards (e.g., ISO 9000) and brand guidelines. Top 3 Required Skills Digital Marketing Proficiency (SEO/SEM, social media, email campaigns). Market Research & Analytical Skills (trend analysis, ROI tracking). B2B Content Creation (technical writing, sales collateral).

Qualifications Education:

 Bachelor’s degree in Marketing, Business, or related field.

Experience:

 2+ years in marketing (industrial/B2B preferred).

Technical Skills:

CRM tools (e.g., Salesforce, HubSpot). Adobe Creative Suite/Canva (basic design skills a plus). Microsoft Office Suite (Excel, PowerPoint).

Soft Skills:

 Strong communication, project management, and teamwork. Work Environment Fast-paced, collaborative setting with hybrid/remote flexibility (if applicable). Occasional travel for trade shows or customer events.