Director Analytics and Insights Position Available In Washington, Arkansas

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Job Details:

Job Description Enterprise Insights & Analytics at Tyson is a discipline that is linked closely to marketing and consumer-driven business decisions. Marketing Insights & Analytics efforts are grounded in deeply understanding the consumer & shopper, Business Drivers, competitive intelligence, foresight, innovation sizing, category and business forecasting, ROIs on investment and pricing dynamics and implications. Tyson is looking for Director Insights & Analytics who will be responsible for creating, managing and communicating business insights gained by synthesizing data from multiple sources. This position is primarily responsible for managing multiple categories using various data sources such as IRI, Nielsen, NPD Supply Track, NET, Mintel etc. to analyze and interpret information from multiple data sources as needed. Majority of these positions gives an opportunity to also manage a team of three-four analytics managers (within the organization and a service team from Nielsen and other data providers) and will report into the Sr Director or Vice President Analytics Insights (part of Chief Growth Office). This individual will maintain a critical consulting and advisory role with senior management across the organization, driving best practices in analytics, building capabilities and talent. This candidate will also need to have a proven record of leadership, strategic thinking, and persuasive communication and will be part of the Category Business Leadership team.

Location:

Onsite based out of Springdale Arkansas. This role is NOT eligible for remote/ hybrid options.

Responsibilities of the role include:

Be a leader in driving business decisions based on market data establishing key drivers and providing actionable “call to action” recommendations for growth. Drive the culture of foresight within the organization to anticipate future momentum of business both short & long term; Be predictive in how business and market share will be impacted in the future Manage a team of Analytics Managers within Tyson and Nielsen for the day-to-day delivery of business reviews and competitive intelligence and category drivers. Be a leader in solving complex business challenges with collaboration with other cross functional team in order to the address business questions. Establish KPIs and new capabilities as best practice around measuring impact of Media, Trade, Shopper marketing and other activations. Champion synthesis of multiple first party and syndicated information and data points such as IRI, Nielsen, NPD Supply Track, NET, Mintel etc, and translate them into insights and fill the knowledge gap. Foster the culture to cut through the data clutter and deliver unique insights. Collaborate with cross functional teams such as Demand planning and Finance team for monthly/quarterly/yearly and long-range category and business projections with causal analysis. Lead Analytics throughout the complete product life cycle including brand strategy, communication strategy, innovation, product and packaging, in market execution and assessment. Master “story telling” and engaging communication while turning data and information into actionable insights and business recommendations. Represents Tyson’s Analytics team in professional organizations and meetings An ideal candidate would have: BA/BS required (Masters preferred) 8+ years of experience in consumer research in CPG, preferably both at the agency and manufacturer side Strong knowledge of business practices, marketing principles, and retail environment/practices. Expert across a broad range of insights and analytical techniques such as: Consumer based market structures (consumer need state landscape) Volumetric forecasting, market share forecasting Revenue Contribution models Deep knowledge of Nielsen/IRI POS and Panel household data. Causal analysis and due to analysis on in-market drivers Market mix modeling Data mining with IRI, Nielsen, NPD Supply Track, NET, Mintel etc syndicated tools Pricing architectures, Elasticities, price gaps and optimal price curves. Distribution estimates, velocity forecast for innovation estimates. Extraction and synthesis of data and information into actionable insights. Demonstrated ability to build advocacy for analytics in an organization. Digitally savvy with social listening tools and media analytics capabilities. Equally comfortable contributing and influencing in group or individual assignments. Open minded, flexible, autonomous, and capable of leading cross-functional discussions Client-side work in CPG preferred. Supplier-side research experience a plus.

Relocation Assistance Eligible:

No Work Shift:

1ST SHIFT (United States of America) Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment. Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status. We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more. If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice here.

Unsolicited Assistance:

Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral. Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in helping us in raising expectations. Join us on the journey. At Tyson, we are raising expectations for how much good people can do. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy! We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business. We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work. To learn more about our culture, please read Our Purpose. Tyson Foods, Inc. is an Equal Opportunity Employer. If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please contact (479) 290-5000 for further assistance.