Director Analytics and Insights – R0399483-4330 Position Available In Washington, Arkansas

This job was posted by https://www.arjoblink.arkansas.gov : For moreinformation, please see: https://www.arjoblink.arkansas.gov/jobs/4485700

• Certain roles at Tyson require background checks. If you are offered aposition that requires a background check you will be providedadditional documentation to complete once an offer has been extended.

• Job Details:

• Job Description
• Enterprise Insights & Analytics at Tyson is a discipline that is linkedclosely to marketing and consumer-driven business decisions.

MarketingInsights & Analytics efforts are grounded in deeply understanding theconsumer & shopper, Business Drivers, competitive intelligence,foresight, innovation sizing, category and business forecasting, ROIs oninvestment and pricing dynamics and implications.

Tyson is looking for Director Insights & Analytics who will beresponsible for creating, managing and communicating business insightsgained by synthesizing data from multiple sources. This position isprimarily responsible for managing multiple categories using variousdata sources such as IRI, Nielsen, NPD Supply Track, NET, Mintel etc. toanalyze and interpret information from multiple data sources as needed.

Majority of these positions gives an opportunity to also manage a teamof three-four analytics managers (within the organization and a serviceteam from Nielsen and other data providers) and will report into the SrDirector or Vice President Analytics Insights (part of Chief GrowthOffice).This individual will maintain a critical consulting and advisory rolewith senior management across the organization, driving best practicesin analytics, building capabilities and talent. This candidate will alsoneed to have a proven record of leadership, strategic thinking, andpersuasive communication and will be part of the Category BusinessLeadership team.

• Location:

• Onsite based out of Springdale Arkansas. This role is NOTeligible for remote/ hybrid options.
• Responsibilities of the role include:
• Be a leader in driving business decisions based on market data establishing key drivers and providing actionable “call to action” recommendations for growth
• Drive the culture of foresight within the organization to anticipate future momentum of business both short & long term; Be predictive in how business and market share will be impacted in the future
• Manage a team of Analytics Managers within Tyson and Nielsen for the day-to-day delivery of business reviews and competitive intelligence and category drivers
• Be a leader in solving complex business challenges with collaboration with other cross functional team in order to the address business questions
• Establish KPIs and new capabilities as best practice around measuring impact of Media, Trade, Shopper marketing and other activations
• Champion synthesis of multiple first party and syndicated information and data points such as IRI, Nielsen, NPD Supply Track, NET, Mintel etc, and translate them into insights and fill the knowledge gap. Foster the culture to cut through the data clutter and deliver unique insights
• Collaborate with cross functional teams such as Demand planning and Finance team for monthly/quarterly/yearly and long-range category and business projections with causal analysis
• Lead Analytics throughout the complete product life cycle including brand strategy, communication strategy, innovation, product and packaging, in market execution and assessment
• Master “story telling” and engaging communication while turning data and information into actionable insights and business recommendations
• Represents Tyson’s Analytics team in professional organizations and meetings
• An ideal candidate would have:
• BA/BS required (Masters preferred)8+ years of experience in consumer res arch in CPG, preferably both atthe agency and manufacturer sideStrong knowledge of business practices, marketing principles, and retailenvironment/practices.

Expert across a broad range of insights and analytical techniques suchas

• Consumer based market structures (consumer need state landscape
• Volumetric forecasting, market share forecasting
• Revenue Contribution models
• Deep knowledge of Nielsen/IRI POS and Panel household data
• Causal analysis and due to analysis on in-market drivers
• Market mix modeling
• Data mining with IRI, Nielsen, NPD Supply Track, NET, Mintel etc syndicated tools
• Pricing architectures, Elasticities, price gaps and optimal price curves
• Distribution estimates, velocity forecast for innovation estimates.

Extraction and synthesis of data and information into actionableinsights.

Demonstrated ability to build advocacy for analytics in an organization.

Digitally savvy with social listening tools and media analyticscapabilities.

Equally comfortable contributing and influencing in group or individualassignments.

Open minded, flexible, autonomous, and capable of leadingcross-functional discussionsClient-side work in CPG preferred.

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