Digital Marketing and Web Specialist Position Available In Alachua, Florida

Digital Marketing and Web Specialist Florida Credit Union – 3.7

Gainesville, FL Job Details Full-time Estimated:

$50.5K – $65.3K a year 2 days ago Benefits Benefits from day one Opportunities for advancement Qualifications Adobe Photoshop Website management CSS WordPress Marketing Keyword research Content management systems Adobe Illustrator Adobe Creative Suite Bachelor’s degree Digital marketing SEO UX Organizational skills Financial services Metadata Google Ads Google Analytics 2 years Entry level HTML Full Job Description Join Our Team at Florida Credit Union – Where Your Future Shines Bright!

About Us:

At Florida Credit Union, our mission is clear: to enhance the lives of our Florida neighbors through exceptional financial services. When you become a part of our team, you’re not just starting a new job; you’re joining a vibrant community dedicated to making a positive impact. We pride ourselves on fostering a dynamic, collaborative work environment where every team member is valued and supported. Why You’ll Love Working with

Us:

Dynamic Team Environment:

Work in a supportive and collaborative atmosphere where your ideas and contributions are valued.

Extensive Training:

Receive comprehensive training to ensure you’re set up for success from day one.

Exceptional Benefits:

Enjoy a competitive benefits package designed with your well-being in mind.

Career Growth:

Explore numerous opportunities for professional development and advancement within our organization.

Position Overview:

The Digital Marketing Specialist plays a key role in building, maintaining, and optimizing the credit union’s external and internal visual digital communications. This position is responsible for managing online banking digital messages, executing website updates, supporting digital campaigns, and ensuring a consistent, user-friendly, and accessible digital experience for members and internal staff. The Digital Marketing Specialist will also support the execution of targeted digital marketing efforts, including implementing digital advertising campaigns across platforms such as Google Ads and Meta Ads. While not responsible for in-depth analysis, the role includes generating segmented lists, managing campaign audiences, and executing campaign components. The ideal candidate is detail-oriented, tech-savvy, and passionate about using digital tools to connect with audiences and support marketing goals.

Your Key Responsibilities:

Update and maintain website content, landing pages, and promotional banners to ensure accurate and engaging user experiences. Collaborate with internal stakeholders to ensure website content is accurate, relevant, and aligned with ongoing marketing efforts. Manage and schedule digital marketing messages within Florida Credit Union’s online and mobile banking platforms. Coordinate with third-party vendors to troubleshoot issues, implement updates, and optimize user experience. Assist with SEO strategies (e.g., keyword research, metadata, on-page improvements) in coordination with digital advertising campaigns (Google Ads, Meta Ads) to boost visibility and engagement. Maintain consistent brand messaging and user experience across all digital member touchpoints, including branch-level interactions. Updating the indoor and outdoor branch digital signage. Provide strategic recommendations for audience segmentation, generate targeted member lists, and support campaign deployment across digital channels. Collaborate closely with the Marketing Data Analyst and broader team to ensure digital marketing activities align with organizational goals and member engagement initiatives.

What We’re Looking For:

Bachelor’s degree in Marketing, Digital Media, Communications, Web Design, or a related field. 2+ years of experience in digital marketing, website management, or related roles. Experience with website content management systems (CMS) such as WordPress, Sitefinity, or comparable platforms. Basic understanding of HTML/CSS and web standards. Familiarity with Google Analytics, SEO tools, and digital advertising platforms (e.g., Google Ads, Meta Ads). Strong attention to detail, organizational skills, and the ability to prioritize tasks in a fast-paced, team-oriented environment.

Preferred Skills:

Experience in the financial services industry or working with a credit union Knowledge of Adobe Creative Suite (Photoshop & Illustrator) Understanding of UX/UI principles and mobile responsiveness. Ready to Make a Difference? If you’re passionate about supporting your community and eager to grow your career with a team that truly cares, we want to hear from you! Apply today and take the first step towards a rewarding career with Florida Credit Union. Become a vital part of our mission to support and uplift our members – apply now!