Digital Marketing Specialist Position Available In Brevard, Florida
Tallo's Job Summary: The Digital Marketing Specialist position at Roswell Marine in Rockledge, FL offers an estimated salary of $57.7K - $76.2K a year. Responsibilities include managing social media, creating multimedia content, optimizing digital ads, executing email campaigns, and updating website content. Requirements include a Bachelor's degree, experience in marketing tools, and strong communication skills. Preferred skills include experience in Direct-to-Consumer targeted advertising and knowledge of Google Analytics.
Job Description
Digital Marketing Specialist Roswell Marine – 4.1
Rockledge, FL Job Details Estimated:
$57.7K – $76.2K a year 9 hours ago Qualifications Facebook Advertising WordPress Sales Marketing Social media management Mid-level Graphic design Content creation Bachelor’s degree Adobe Premiere Marketing automation MailChimp Video production Google Ads Google Analytics Video editing Communication skills Marketing Full Job Description Job Summary / Objective This role is ideal for someone who’s ready to take charge of our digital presence, driving online traffic, engaging audiences, and boosting brand visibility. As the Digital Marketing Specialist, you will plan, create, and distribute content across social media channels, manage digital advertising on platforms like Google Ads, execute email marketing campaigns to drive online sales at roswellmarine.com, and manage website content updates. Additionally, you will work closely with our agency partners to implement new products and optimize product pages.
Essential Job Functions and Duties Social Media Management:
Develop and implement a comprehensive social media strategy, crafting engaging content and scheduling posts across all platforms to expand our brand presence and community engagement.
Content Creation & Distribution:
Design and produce multimedia content, including photos, graphics, and videos, ensuring consistent and compelling brand messaging.
Video Production:
Create engaging video content, including reels and short-form ads for social media, to boost engagement and direct traffic.
Digital Advertising:
Manage paid campaigns on social media and Google Ads, optimizing them to achieve maximum ROI and driving targeted traffic to roswellmarine.com.
Email Marketing:
Develop and optimize email campaigns to promote products, increase website visits, and drive sales, including list segmentation, testing, and management.
Website Content Management:
Work with our agency to implement new products and keep product pages up to date, ensuring accurate, optimized content for all Roswell Marine products.
Analytics & Reporting:
Monitor and analyze campaign performance across social media, digital ads, email, and video, providing regular insights to support data-driven marketing strategies.
Trend Monitoring:
Stay updated on the latest digital marketing trends, social media algorithms, video formats, and advertising tools to keep Roswell Marine ahead of the curve. Required Competencies To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Effective Communication Skills – Good verbal and written communication skills. Ability to listen, understand, and follow directions. Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Effective Problem Solving Skills. Demonstrates Integrity. Demonstrates respectful manner toward company, management and team members. Demonstrates a positive attitude. Attention to detail Required Education and Experience Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience. Operational understanding of social media platforms, digital advertising, email marketing, and content management. Familiarity with tools like Google Ads, Facebook Ads Manager, Mailchimp, Klaviyo, and video editing software (e.g., Adobe Premiere). Strong written, visual, and video content creation skills with an eye for detail. Analytical mindset with the ability to interpret data and inform marketing decisions. Creativity and initiative in generating engaging content ideas and campaign strategies. Work Schedule / Additional Requirements Normal hours are Monday – Friday, 8AM – 4:30PM overtime may be required depending on the needs Post Offer Background check and drug screening may be required
Preferred Skills :
Experience with DTC (Direct-to-Consumer)
Targeted Digital Advertising:
A standout candidate will have experience running DTC-focused campaigns that successfully drive online sales, showcasing a strong understanding of direct response strategies. Experience with Google Analytics or other tracking tools. Basic knowledge of graphic design, video production, and content management systems (e.g., Shopify, WordPress). Interest in the marine industry and lifestyle content. Working knowledge of AI optimization capabilities Direct Reports None Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Roswell is committed to providing equal opportunity for all applicants and employees. See our equal opportunity policy statement in the Roswell employee handbook or an HR representative for any questions. All offers of employment are contingent upon background results and the employee’s ability to perform essential functions, duties and requirements of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
