Marketing Strategist, US Position Available In Broward, Florida
Tallo's Job Summary: The Marketing Strategist position in the US involves supporting all marketing efforts while enhancing IYC's brand presence across B2B and B2C channels. Responsibilities include event management, email marketing, CRM, administrative tasks, and digital marketing support. The ideal candidate should have at least 3 years of relevant experience, strong marketing strategy execution skills, and the ability to work in a fast-paced environment. Success in this role requires collaboration with international teams and proficiency in design software like Photoshop or InDesign. This position offers the opportunity to work closely with sales, charter, and yacht management teams in Florida and California, contributing to the company's strategic goals.
Job Description
Overview & Summary:
As part of our international marketing team, you will report to the Global Marketing Director and be responsible for supporting all marketing efforts in the US, while also assisting the EU-based team as needed for digital-related activities. Your mission is to enhance IYC’s brand presence and impact across B2B and B2C channels, aligning with the company’s strategic goals. The ideal candidate is an organized, proactive, and results-driven professional who will play a key role in supporting our sales, charter, and yacht management teamsin Florida and California. You will work closely with colleagues worldwide, as well as the US Marketing Coordinator based in Fort Lauderdale, ensuring seamless coordination across global initiatives. Success in this role requires experience working with Ultra High Net Worth Individuals (UHNWIs) and strong partnership development skills. Key Responsibilities (not limited to): Event Management Oversee logistics and execution for major US & Caribbean yacht shows Plan and manage sales, charter, and yacht management event s in Florida, California, and beyond Capture content for social media during events as needed and required Email Marketing & CRM Develop and manage B2B and B2C email campaigns Update and schedule email content (photos, GIFs, text, links) Identify new B2C campaign opportunities based on B2B insights Manage yacht show invitations, ensuring timely planning, creation, and distribution Provide technical support and troubleshoot marketing platform issues Administrative & Digital Marketing Support Regularly update the website and manage website (landing pages, promotional content, yacht show details) Manage inventory and distribution of marketing materials (stationery, merchandise) Oversee distribution of the IYC magazine within the US and maintain relationships with printers and vendors Support Photoshop/InDesign editing for promotional materials Develop and maintain charter retail documents Digital & EU Marketing Support Assist with website updates and optimization across global markets Collaborate with the EU team on digital advertising strategies, social media content, and performance analysis Requirements & Skills Minimum 3 years of experience in a similar role, preferably within luxury goods or yachting industry Strong understanding of marketing strategy execution Experience/knowledge with design software i.e. Photoshop or InDesign Ability to thrive in a fast-paced environment, particularly during yacht shows Experience working with international teams and digital platforms are a plus Must have a valid passport Must have a reliable car and valid driver license Highly proactive, self-motivated, and adaptable, with the ability to work both independently and collaboratively Exceptional organizational and multitasking skills
