Sr. Marketing Strategist Position Available In Broward, Florida

Job Title:

Senior Marketing Strategist Location :

Sunrise, FL;

Hybrid Position Type :

Full-Time About Us:

HealthTrust Workforce Solutions (HWS) is a leading healthcare staffing company and a wholly owned subsidiary of HCA Healthcare, the largest healthcare network in the country. We work closely with HCA and our other client partners to ensure the nation’s acute healthcare facilities have the right nurses and clinicians to make a difference in their communities. At HWS, we believe healthcare is not defined by the four walls in which it is practiced. It is defined by its people, and we pride ourselves on crafting opportunities that expand skill sets, broaden career horizons, provide economic stability, and cultivate personal growth.

Job Summary :

We are seeking a creative and detail-oriented Senior Marketing Strategist to join our marketing team. The Senior Marketing Strategist will play a crucial role in ensuring the consistent representation of our brand across all marketing channels and touchpoints and facilitating brand initiatives from a broader scale. They will also be instrumental in strategy development and campaign execution. This position requires a passion for branding, digital marketing, reporting, exceptional organizational skills, and the ability to collaborate with cross-functional teams.

Key Responsibilities:

1.

Brand Management:

Assist in developing and maintaining brand guidelines to ensure a cohesive and consistent brand identity. Collaborate with other members of the marketing team to implement brand strategies across various platforms and campaigns. 2.

Oversight & Team Collaboration:

Serve as team lead and initial source of escalation for in-office counterparts, including Brand Coordinator and Community Outreach Coordinator. Work directly with marketing leadership to plan strategies and confidently engagement with company leadership on initiatives. 3.

Content Creation:

Contribute to the creation of brand-specific content, including graphics, visuals, social media content and written materials, taking ownership of specific types or pieces of content as designated. Ensure that all content aligns with the established brand guidelines. 4.

Market Research:

Conduct research on industry trends, competitive analysis, and customer insights to inform brand strategies to ensure our brand is best-in-market. 5.

Brand Audits:

Monitor and audit brand touchpoints to identify any inconsistencies and areas for improvement.

Propose and implement corrective actions in collaboration with other team members as needed. 6.

Strategy Development:

Collaborate with channel marketing and platforms to design and implement a comprehensive digital marketing plan. Focus on integrated journeys, personalization, A/B testing, lead generation, and customer data to drive business results. 7.

Campaign Execution:

Partner digital marketers, recruitment teams and sales teams for end-to-end management of integrated digital marketing campaigns. Oversee planning, execution, optimization, and performance analysis to ensure cohesive online and offline interactions. 8.

Reporting:

Track and report on the effectiveness of branding initiatives and campaigns.

Provide insights and recommendations for brand improvement based on data analysis. 9.

Collaboration :

Collaborate with cross-functional teams, including recruitment and department leaders, IT, project management, external vendor partners, and other members of the marketing department, to ensure brand efforts align with overall marketing strategies and business needs. Communicate brand guidelines and expectations to internal and external stakeholders as needed.

Qualifications :

Bachelor’s degree in Marketing, Advertising, Business, or a related field (or equivalent work experience) Proven experience in marketing, brand management or a similar role Strong understanding of digital marketing and branding principals Proficiency in digital marketing tools (e.g., Adobe Creative Suite, Hubspot, etc.) Proficiency in presentation preparation in Power Point Excellent written and verbal communication skills Highly organized with strong project management abilities Ability to multitask and meet deadlines in a fast-paced environment Creative thinking and problem-solving skills Attention to detail and a commitment to brand consistency Knowledge of healthcare and/or staffing is a plus

Benefits :

Competitive salary Health, dental, and vision insurance 401(k) retirement plan with employer matching Opportunities for professional development and growth A collaborative and creative work environment Join the HWS team and play a crucial role in shaping our brand’s presence and consistency and the growth of our business. If you are a creative thinker and organized brand champion, we invite you to apply for the Senior Brand Coordinator position.