Brand Strategist Position Available In Lee, Florida

Brand Strategist Kava Culture – 2.2 Cape Coral, FL Job Details Part-time | Full-time $50,000 – $65,000 a year 2 days ago Qualifications Social media management Social media strategy Project management Digital marketing Senior level Project leadership Leadership 2 years Communication skills Marketing Full Job Description Do you dream of building a brand that changes the way people socialize across the country? Kava Culture — one of the fastest growing kava bar brands in the U.S. — is seeking a visionary and strategic Brand Strategist to help take our brand national. You’ll drive the creative strategy behind how we grow — building awareness, cultivating brand loyalty, and turning Kava Culture into a household name in the non-alcoholic social scene. This isn’t just about marketing bars — it’s about launching a movement.

BRAND ETHOS

Vibrant and Energizing:

Every brand touch-point should reflect the positive, social spirit of Kava Culture.

Community-First:

We’re not just selling drinks — we’re building a new kind of social community, one city at a time. Trendsetting but

Timeless:

Stay ahead of trends while crafting a brand that endures.

Expansion-Driven:

Every marketing move should drive brand visibility, franchise growth, and customer love across new markets.

KEY RESPONSIBILITIES

National Brand Strategy & Expansion Develop and execute a national brand growth strategy, ensuring consistent messaging and identity across all markets. Build scalable marketing playbooks and campaigns that can be adapted across corporate and franchise locations nationwide. Create strategic marketing initiatives to support new market entries, Grand Openings, and regional launches. Collaborate with Franchise Development and Operations teams to align marketing efforts with company expansion goals. Brand Identity and Content Leadership Own and evolve the Kava Culture brand voice, ensuring it remains vibrant, relevant, and recognizable nationwide. Create (or lead the creation of) core brand assets — digital content, bar signage, print materials, event toolkits, loyalty programs, and national campaigns. Oversee development of scalable assets that franchisees and corporate bars can deploy to localize the brand while maintaining consistency. National and Local Campaign Execution Strategize and execute brand campaigns that drive national buzz — and adapt into local market activations. Launch seasonal promotions, influencer collaborations, and experiential marketing initiatives that grow brand reach. Monitor campaign performance across regions and make strategic adjustments to drive maximum brand impact. Social Media Growth — National Presence Develop a content strategy that strengthens national awareness, drives local engagement, and supports overall brand storytelling. Oversee social media channels and partnerships, growing both follower count and engagement across all markets. Cultivate user-generated content (UGC) and community voices to deepen authenticity and loyalty. Cross-Departmental Collaboration Partner closely with Franchise Development, Sales, Training, and Operations to align brand strategy with business objectives. Develop marketing support toolkits for franchisees to effectively market their locations while reinforcing the national brand. Act as the marketing team liaison in leadership meetings, representing marketing goals, results, and needs. Innovation and Brand Evolution Stay ahead of industry trends, cultural shifts, and consumer behaviors to keep Kava Culture relevant and pioneering. Experiment with new ideas — creative content formats, loyalty initiatives, partnership strategies — that amplify brand exposure.

REQUIREMENTS 3-5

years in brand strategy, marketing, or multi-location brand management (hospitality, food/beverage, lifestyle brands preferred). Experience scaling a brand or marketing across multiple markets strongly preferred. 2+ years in a leadership, project management, or supervisory role. Proven ability to drive brand awareness, loyalty, and foot traffic through creative, strategic marketing. Strong background in digital marketing, social media strategy, and experiential campaign development. Highly creative, strategic, organized, and able to manage multiple initiatives simultaneously. Excellent communication and leadership skills — able to lead internal teams and inspire external partners. Experience with franchised businesses or startup brands a plus. About Us We are a health-conscious, alcohol-free, company that takes pride in being an active part in changing the world for good. We bring people together, create communities, and value each other and our planet. Kava Culture corporate and franchise locations focus on creating high quality, crafted cocktails, while our sister brand, Botanical Brewing, produces a wide range of alcohol-free euphoric teas, including kava, elixir, and other special botanicals. Our passion is creating herbal alternatives that taste great and make you feel even better. Our high vibes and focus on exemplary “customer experience” defines us and has made Kava Culture one of the fastest growing brands in the industry. Above all else – our success is largely due to our people and our core values. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.