Paid Media Manager Position Available In Leon, Florida

Paid Media Manager 4.3 4.3 out of 5 stars Tallahassee, FL Department University Marketing Responsibilities Leads the university’s paid media initiatives as an integral member of the marketing team, specializing in the strategic management of social, out-of-home, and print advertising purchases. Drives impactful campaigns through expert coordination, analysis, and optimization of paid media channels to enhance the university’s brand presence and meet marketing objectives.

Lead Paid Marketing Strategies:

Drive the development and execution of comprehensive paid marketing strategies, aligning with overall objectives.

Analysis and Campaign Optimization:

Utilize tools like Google Analytics to measure, analyze, and optimize paid marketing campaign performance. Examine correlations between prospecting activities, revenue, and budget.

Strategic Research:

Research and test new vendor partnerships to expand outreach and reduce acquisition costs. Monitor market intelligence and keep track on competitor movement and market situations.

Maintain Brand Consistency:

Collaborate with the marketing team to ensure a consistent brand voice across all paid programs.

Commit to continuous learning:

Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying. Qualifications Bachelor’s degree and four years experience related to media, communications, and/or marketing services or a combination of post high school education and experience equal to eight years. Helpful You are known as a problem solver and a go to person for sound advice. You work well under pressure and think quick on your feet, remaining calm and professional. You’re able to see the big picture and the small details without much effort. You are a subject matter expert, but with the ability to make complex information accessible to others. Good communication skills are a must. University Information One of the nation’s elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news! Learn more about our university and campuses. Anticipated Salary Range Anticipated salary is low to mid $60,000’s, commensurate with education and experience. FSU Total Rewards FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs. Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks. How To Apply If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service. Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume. Considerations This is an A&P position. This position requires successful completion of a criminal history background check. Equal Employment Opportunity FSU is an Equal Employment Opportunity Employer.