Digital Marketing Strategist, Senior Position Available In Manatee, Florida

Digital Marketing Strategist, Senior
Bradenton, Florida
Marketing
37205
$76,000 – $148,000
Fully Remote Worker
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Introduction Indulge your passion for problem-solving and embrace the thrill of addressing risk head-on at Gallagher’s global brokerage team. Join a family of diverse minds, united by a relentless pursuit of excellence. As part of our team, you’ll be the architect of protection, safeguarding businesses and empowering their ambitions. Together, we’ll build a legacy of trust and triumph in the dynamic world of risk management. We believe that every candidate brings something special to the table, including you! So, even if you feel that you’re close but not an exact match, we encourage you to apply. Overview This role will develop and execute innovative search engine optimization strategies and tactics to
maximize organic traffic, improve search rankings and optimize content for prominence on AI
platforms (e.g., ChatGPT, Gemini, Grok, Siri). Responsible for supporting multiple brands and
product lines, this role will provide expertise in traditional SEO, with a focus on emerging AI
technologies and futureproofing digital marketing efforts How you’ll make an impact

Key Responsibilities:

• Design and implement SEO strategies to boost organic search visibility and drive targeted
  traffic.
• Utilize AI-powered tools (e.g., predictive analytics, NLP, or content generation platforms) to
  enhance keyword research, content optimization and performance tracking.
• Conduct technical SEO audits to identify and resolve website issues, ensuring optimal
  crawlability and indexing.
• Analyze user behavior and search trends using AI-driven insights to refine strategies and
  improve conversions.
• Collaborate with content creators to develop AI-optimized, high-quality content that aligns
  with search intent.
• Monitor and report on SEO performance metrics using analytics platforms and provide
  actionable recommendations.
• Stay updated on AI advancements and SEO algorithm changes to maintain a competitive
  edge.
• Work cross-functionally with marketing, web development, and UX teams to integrate SEO
  best practices into broader digital initiatives.

#LI-LO1 #

Remote About You Qualifications:

• Bachelor’s degree in Marketing, Computer Science or a related field (or equivalent
  experience).
• 3+ years of proven SEO experience with a track record of improving organic search
  performance.
• Hands-on experience with AI technologies, such as machine learning, natural language
  processing or AI-based SEO tools.
• Proficiency in SEO platforms like Google Analytics, Search Console, Bing Clarity, Ahrefs,
  Spyfu and SEMrush.
• Strong understanding of technical SEO, including site architecture, schema markup and
  page speed optimization.
• Familiarity with content management systems (e.

g., WordPress) and basic

HTML/CSS/JS

knowledge.

• Analytical mindset with the ability to interpret complex data and translate it into actionable
  strategies.
• Excellent communication skills to collaborate with diverse teams and present insights to
  stakeholders.
• Adaptability to thrive in a fast-paced environment and embrace emerging technologies.

Preferred Skills:

• Experience with AI-driven content generation or personalization tools.
• Knowledge of voice search optimization and conversational AI trends.
• Understanding paid search (PPC) and its integration with SEO strategies.
• Certification in Google Analytics, SEO platforms or AI-related courses is a plus.

Compensation and benefits On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits. Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve: Medical/dental/vision plans, which start from day one!
Life and accident insurance
401(K) and Roth options
Tax-advantaged accounts (HSA, FSA)
Educational expense reimbursement
Paid parental leave Other benefits include: Digital mental health services (Talkspace)
Flexible work hours (availability varies by office and job function)
Training programs
Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing
Charitable matching gift program
And more… We value inclusion and diversity Click Here to review our U.S. Eligibility Requirements and Pay Disclosure Statement Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work. Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest. Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.