Search Engine Marketing Specialist Position Available In Manatee, Florida
Tallo's Job Summary: The Search Engine Marketing Specialist position at Rooks Agency in Bradenton, FL, focuses on local SEO and Google Business Profile optimization for home service companies. Responsibilities include implementing SEO strategies, managing Google Business Profiles, and running Google Ads campaigns. The role requires 3+ years of experience, proficiency in SEO tools, and strong analytical skills. The pay starts at $25.00 per hour with benefits such as paid time off.
Job Description
Search Engine Marketing Specialist Rooks Agency 6170 State Road 70 East, Bradenton, FL 34203
Position:
Search Engine Marketer –
Local SEO & Google Business Profile Specialist Location:
Bradenton, FL (In-House Position, Some Travel Required)
Company:
Rooks Advertising Industry:
Home Services (HVAC, Plumbing, Electrical)
About Us:
Rooks Advertising is a performance-driven marketing agency focused on helping home service companies—HVAC, plumbing, and electrical—grow through highly targeted advertising and digital strategies.
Position Summary:
We’re hiring a detail-oriented and results-driven Search Engine Marketer with deep expertise in local SEO for websites and Google Business Profile (GBP) optimization . This is a full-time, in-house position for someone who thrives on improving local rankings, increasing leads, and driving measurable outcomes for clients in the home services space.
Key Responsibilities:
Implement and manage comprehensive local SEO strategies for client websites, including technical SEO, content optimization, and backlink development. Optimize and maintain Google Business Profiles to ensure maximum visibility in local searches and map packs. Perform keyword research, competitor analysis, and local ranking audits to inform campaign decisions. Monitor and report on local SEO performance and KPIs with a focus on lead generation and ROI. Manage and optimize local citations, NAP consistency, and online reviews. Collaborate with the design, content, and account teams to ensure seamless execution of SEO initiatives. Run and manage Google Ads campaigns (primarily for local services) when needed. Stay current with local SEO trends, Google algorithm updates, and GBP platform changes.
Requirements:
Minimum 3 years of hands-on experience in local SEO and GBP optimization, ideally for home service businesses . Demonstrated ability to achieve local search ranking improvements and lead volume increases. Solid understanding of Google Search Console, Google Analytics, Google Ads, and GBP. Proficiency with SEO tools such as BrightLocal, SEMrush, Ahrefs, Moz, or similar platforms. Basic web development and CMS experience is required (e.g., WordPress, HTML edits, plugin management). Strong analytical and problem-solving skills. Excellent communication and organizational skills. Must be able to work in-house in Bradenton, FL , with some travel to client sites as needed.
What We Offer:
Paid time off Paid sick/personal days Paid holidays Supportive team environment with opportunities to grow
Job Type:
Full-time Pay:
From $25.00 per hour
Benefits:
Paid time off
Schedule:
8 hour shift Application Question(s): How many years of experience do you have with Google business profile optimization? What is the maximum number of clients you have managed at any given time? What certifications do you have that may be relevant to this job? How many years of experience do you have in website search engine optimization? Ability to
Commute:
Bradenton, FL 34203 (Required)
Work Location:
In person
