Digital Marketing Copywriter Position Available In Miami-Dade, Florida

Digital Marketing Copywriter 3.6 3.6 out of 5 stars Doral, FL Overview of Company Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 42 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. SUMMARY The Ecommerce Copywriter is responsible for crafting compelling copy that is “on brand” to be used across multiple touchpoints, across all brands. This person’s main responsibilities include writing for marketing emails, SMS, and on site material. Responsibilities include writing copy for digital and traditional advertising mediums, websites, point of sale collateral, social media, product trims, style guides and more. The Ecommerce Copywriter will partner with the Creative Directors, site teams, merchandising and web developers to create well integrated and compelling messaging between visual design and copy.

DUTIES AND RESPONSIBILITIES

Write targeted copy for all email and sms related marketing campaigns across direct to consumer brands Research and apply email copywriting best practices to drive clicks and conversions Partner with site teams to strategize overall messages to be conveyed to customers Write clear and persuasive copy for all touch points. Develop ownable terms for brand specific product attributes (fabrics, performance features, fit, fashion/styling, etc). Partner with Legal teams to ensure we have the rights to terms and phrases. Monitor competition and stay abreast of trends. Proofread all copy and ensure spelling and grammar are perfect. Analyze and report on optimization tests to improve all around copy based on clicks and conversion Other duties as needed/assigned within DTC business Writing content for marketing emails, SMS, promotional on- site material, and general product information Analyzes impact of content and writing on sales and performance of ecommerce sites

SKILLS, KNOWLEDGE AND ABILITIES

Experience bringing brand positioning and personality to life through copy Golf knowledge and prior golf writing experience Excellent copywriting, editing, proofreading and grammatical skills Strong organizational skills and ability to oversee multiple simultaneous projects Strong creative writing abilities Ability to comprehend corporate and brand initiatives and transform abstract ideas into persuasive and articulate messages Ability to work within tight deadlines and prioritize the most important tasks Respond to feedback in a timely manner. Flexible; able to juggle multiple projects and shifting priorities. Ability to work well in a team and across a variety of roles within creative and business units.

WORK ENVIRONMENT

While performing the duties of this job, the noise level in the work environment is usually moderate. An open-seating, idea sharing environment, copywriter candidate must be able to work on multiple projects with a variety of distractions.

MINIMUM REQUIREMENTS

Bachelor’s Degree in related field: Marketing, Communications, Advertising, Writing, English, Literature, etc. Experience in advertising, retail, promotional, creative copywriting preferred Proven success/case studies Portfolio of samples Golf knowledge and writing preferred

Legal Disclaimer:

Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company’s commitment to equal employment opportunities. We encourage you to read and understand our Privacy Policy here .