Digital Marketing Specialist Position Available In Fulton, Georgia

Description We are looking for an experienced Digital Marketing Specialist to lead and execute marketing strategies for our real estate and facilities management operations. The ideal candidate will have a strong background in digital advertising, analytics, and brand management, with a proven ability to drive successful marketing campaigns. This role is based in Atlanta, Georgia, and requires a creative yet analytical approach to achieving business goals. This is a Full Time/Direct Hire opportunity and will sit on-site at our clients office in Atlanta, GA 4 days per week.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to enhance online presence and brand recognition.
• Manage advertising campaigns across platforms such as Bing, Google Ads, and social media channels.
• Analyze campaign performance using tools like Facebook Insights and Google Analytics, providing actionable insights to optimize results.
• Oversee content creation and management within a Content Management System (CMS) to ensure alignment with brand standards.
• Collaborate with cross-functional teams to plan and execute marketing initiatives that drive customer engagement.
• Monitor and report on key performance metrics, ensuring campaigns meet or exceed established goals.
• Create and manage blogging initiatives to support content marketing efforts and improve SEO rankings.
• Plan and execute targeted campaigns to increase customer acquisition and retention.
• Stay updated on industry trends and emerging digital marketing technologies to maintain a competitive edge.
• Ensure consistent brand messaging across all digital platforms. Requirements
• At least 3 years of experience in digital marketing, with a focus on campaign planning and execution.
• Proficiency in using platforms such as Bing, Google Ads, and Facebook Insights for advertising and analytics.
• Hands-on experience with Content Management Systems (CMS) and Customer Relationship Management (CRM) tools.
• Strong skills in analytics and reporting, with the ability to interpret data to drive decisions.
• Demonstrated expertise in managing advertisements and blogging initiatives.
• Proven ability to enhance brand awareness through targeted marketing strategies.
• Excellent organizational and communication skills to manage multiple projects effectively.
• Up-to-date knowledge of digital marketing trends and best practices.

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