Digital Marketing Specialist Position Available In Fulton, Georgia

Digital Marketing Specialist Davidson Homes

LLC – 3.0

Alpharetta, GA Job Details Full-time Estimated:

$61.9K – $79.2K a year 1 hour ago Qualifications Power BI Google Data Studio Microsoft Excel Marketing Social media management Keyword research Data analysis skills Mid-level 3 years Bachelor’s degree Digital marketing SEO APIs Google Analytics Looker Studio Full Job Description Davidson Homes is proud to be Certified™ by Great Place To Work® for 2025. The prestigious award is based entirely on what current employees say about their experience working at Davidson. 90% of employees at Davidson said it’s a great place to work, compared to 57% of employees at a typical U.S. based company.

Davidson Homes:

Pioneering Excellence in Homebuilding Since 2009 Founded on Adam Davidson’s vision, Davidson Homes has been redefining what it means to call a place “home” through unparalleled craftsmanship and a personalized homebuying experience. We’re not just building homes; we’re crafting communities where every space is designed to empower, engage, and elevate its inhabitants. At the heart of our mission is a commitment to excellence, innovation, and inclusivity, creating a culture where diversity is celebrated, and challenges are met with creative solutions. Come join Davidson Homes as we continue to grow! We are looking for experienced team players to join one of the fastest growing home builders in the country.

Position Description:

The Digital Marketing Specialist develops and manages digital marketing campaigns across multiple channels, including the company website, email, paid advertising, and social media. This role collaborates with internal stakeholders to create brand-aligned content, optimize user experience, and deliver actionable insights through detailed performance reporting. Additional responsibilities include executing local digital campaigns (such as geofencing and ABM), monitoring KPIs across platforms, and ensuring all efforts support broader marketing and sales goals.

Key Responsibilities:

Digital Strategy & Content Development Develop and execute a cohesive digital marketing strategy aligned with business objectives. Craft compelling brand messaging and create engaging content including blog posts, email campaigns, social media updates, and website copy tailored to homebuyers. Collaborate with members of the marketing team to optimize content strategy Website Management & SEO Work with the Digital Marketing Manager on content updates and collaborate on web development projects (custom or express sites) to ensure optimal performance and user experience. Implement SEO strategies to improve search rankings and increase organic web traffic. Targeted Digital Advertising Plan and execute localized geofencing ad campaigns to attract potential homebuyers in target markets. Assist in executing Account-Based Marketing (ABM) strategies to reach high-value customer segments. Performance Analytics & Reporting Monitor, analyze, and report performance of all digital initiatives using tools like Google Analytics, Google Data Studio, Excel, and PowerBI. Conduct A/B testing and performance tracking across channels to provide actionable recommendations. Collaboration & Support Partner closely with the Digital Marketing Manager to identify website and campaign inefficiencies using data insights. Assist in managing and optimizing the company’s call tracking platform and email marketing tools. Support social media strategy and execution based on audience research, benchmarking, and campaign performance. Technology & Industry Awareness Stay current on digital marketing trends, technologies, and best practices, particularly in the homebuilding space. Provide ongoing recommendations for new tools or methods to enhance digital performance.

Minimum Education and Experience:

3+ years of experience in digital marketing and data analysis. Bachelor’s degree in Marketing, Business, or a related field (or equivalent work experience).

Proficient in:

Google Analytics Google Sheets / Microsoft Excel Email marketing strategy and execution SEO strategy and keyword research Data visualization tools (Google Data Studio, PowerBI)

Additional Preferred Skills and Qualifications:

Experience in the homebuilding, real estate, or construction industry.

Hands-on experience with:

Meta Ads Manager (Facebook/Instagram paid advertising) HubSpot (CRM, email automation, reporting) API testing tools (e.g., Postman) Microsoft Clarity, Google Optimize CRM systems like HubSpot Social media management platforms (e.g., AgoraPulse) Email marketing platforms (e.g., HubSpot) Project management tools (e.g., Asana) Call tracking systems (e.g., CallRail)

Physical Demands:

Standing [10% of time] Sitting [90 % of time] Lifting [up to 35 lbs]

EEO Statement:

Davidson Homes LLC is an equal-opportunity employer. The company will provide equal opportunities in employment to all employees and applicants for employment. No person will be discriminated against in employment because of race, religion, color, sex, age, national origin, disability, genetic information, military status, sexual orientation, gender identity or any other characteristic protected by applicable federal or state law. This policy applies to all terms, conditions, and privileges of employment and all policies of the company.