Senior Marketing Strategist Position Available In White, Georgia

Senior Marketing Strategist ZAP Cooling & Heating 7314 Highway 115 E, Cleveland, GA 30528 Job Overview We are seeking a dynamic and results-oriented Marketing Manager to lead our marketing efforts and drive brand growth. The ideal candidate will have a strong background in digital marketing, performance marketing, and product management, with the ability to analyze market trends and develop effective strategies. This role requires creativity, analytical skills, and proficiency in various marketing tools to enhance our brand presence and engage our target audience. Core Responsibilities 1. Strategic Marketing Leadership Own and execute ZAP’s 12-month marketing calendar Plan and deliver seasonal campaigns, monthly offers, and Club USA promotions Coordinate with Service, Install, and Sales teams to align marketing with capacity 2. Digital Marketing Execution Manage all paid advertising: Google PPC, Meta Ads, Local Service Ads (LSAs) Oversee and optimize website SEO and Google Business Profile rankings Monitor and improve booking rates, lead flow, and cost efficiency across channels 3. Brand and Community Presence Lead reputation management (Google reviews, video testimonials, referral programs) Promote local community events, sponsorships, and brand awareness campaigns Develop and execute a customer WOW follow-up experience 4. Creative Content & Social Media Manage the content calendar (Facebook, Instagram, YouTube, Email, Website) Write or direct video scripts and social content to ensure brand consistency Work with designers, video editors, and third-party creatives as needed 5. Analytics & ROI Tracking Weekly reporting on CPL, lead volume, booking percentages, and revenue by channel Monthly marketing ROI tracking with actionable insights Forecast lead needs based on install and service goals Qualifications Bachelor’s degree in Marketing, Business Administration, or a related field. Proven experience in digital marketing, performance marketing, and product management. Strong research skills with the ability to analyze data effectively. Proficiency in HTML for website updates and enhancements. Familiarity with Google Analytics and other analytics tools for tracking campaign performance. Excellent communication skills with a knack for creative problem-solving. Experience with Adobe Creative Suite is highly desirable. Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously. If you are passionate about driving marketing success through innovative strategies and data analysis, we encourage you to apply for this exciting opportunity as a Marketing Manager.

Job Type:

Full-time Pay:

$60,000.00 – $75,000.00 per year

Benefits:

Dental insurance Health insurance Life insurance Paid time off Vision insurance Application Question(s): Has your marketing experience been in the HVAC industry

Experience:

Marketing:

3 years (Required) Ability to

Commute:

Cleveland, GA 30528 (Required) Ability to

Relocate:

Cleveland, GA 30528: Relocate before starting work (Required)

Work Location:

In person