Marketing Performance and Insights Lead Position Available In Essex, Massachusetts

Job Listing ID:

4289571

Job Title:

Marketing Performance and Insights Lead Application Deadline:

Open Until Filled

Job Location:

Salem

Date Posted:

06/11/2025

Hours Worked Per Week:

Not Provided Shift:

Not Provided Duration of Job:

Either Full or Part Time, more than 6 months You may contact this employer directly.
(Obtain the contact information to print or add to your jobs.)

Job Summary:

POSITION DESCRIPTION DEPARTMENT

Marketing

POSITION

Marketing Performance and Insights Lead

REPORTS TO

Sr. Director, Business Intelligence

SUPERVISES

N/A

JOB CLASS

Exempt

COMPANY OVERVIEW

: Wondr Health is the proven leader in preventive and chronic care for metabolic, emotional, and physical health transformation. Leveraging over 15 years of behavior change experience and partnership with health plans and employers, Wondr Health delivers proven skill-building programs for weight management, obesity, nutrition, stress relief, anxiety, and movement that improve the health of participants. Powered by data-driven engagement expertise and personalized programming, and supported by expert content and coaching, the company’s flexible and scalable digital solutions engage populations, improve quality of life and health outcomes, and prevent and reduce the cost of chronic health conditions. To learn more, visit www.wondrhealth.com .

PURPOSE :

Marketing Data Analyst will lead the ongoing performance measurement of marketing communication channels across acquisition and engagement, helping us optimize email, direct mail, landing pages, advertising, push notifications, in-app communications and SMS to help grow our impact with participants. Through careful tracking, analysis and reporting, this role will help us reach millions of people across the country and engage diverse audiences. They will support our test-and-learn approach to continually improve our efforts.

ESSENTIAL FUNCTIONS

Measureperformance ofmarketing campaigns/journeys, monitoring impact against KPIs and report progress to leadership. Guide Marketing strategy, leveraging data and experience to help build sustainable and scalable reporting Guide Marketing tactics, using data from current and past performance to steer decisions for Adoption of new users and Engagement of current users Collaborate across Product, Marketing, Data, Engineering, and Account Management to effectively manageshort-, medium-, and long-term solutions to Marketing challenges Lead A/B testing execution and measurement, while supporting and informing our B2C Marketing A/B testing strategy and ideation. Analyze marketing data by manual and automated means Maintain marketing forecast model and tracking against actuals. Provide funnel performance insights that informour marketingstrategies through the lens of consumer behaviors and their omni-channel journeys to improve digital experiences. Lead ongoing tracking and performance analysis of email, direct mail, advertising, landing pages, push notifications, in-app notifications and SMS channels that target millions of eligible and engaged participants, with a focus on measurable growth. Proactively identify opportunities for greater impact using data to make recommendations for optimizationsthat improve our overall adoption and engagement marketing strategies.

KNOWLEDGE , SKILLS & ABILITIES

Expertise in consumer marketing strategy that leverages multiple channels Creative thinker with a strategic mindset and strong understanding of digital marketing channels and analytics platforms. Excellent project management skills and ability to manage the priorities of multiple stakeholders Experience providingmarketing analytics and data to track, optimize performance, guide strategy, justify investments and make decisions Experience with Data visualization tools (PowerBI preferred) Experience w…

Job Classification:

Market Research Analysts and Marketing Specialists Access our statewide or regional occupation report for more information about wages,
employment outlooks, skills, training programs, related occupations, and more. Compensation

Salary:

Not Provided Job Requirements

Experience Required:

 See Job Summary

Education Required:

None

Minimum Age:

N/A Gender:

N/A