Marketing Automation Specialist Position Available In Suffolk, Massachusetts

Description Robert Half is expanding its network of Marketing Automation talent to support upcoming client initiatives. This is not a job order for a specific role but an invitation to join our talent network. By becoming part of our network, you’ll gain access to exciting opportunities with forward-thinking organizations seeking expertise in marketing automation strategy and implementation. If you’re a results-oriented marketer passionate about leveraging tools and platforms to optimize marketing efforts, this opportunity is for you!

Key Responsibilities:

As part of future opportunities within our talent network, you may be involved in: + Designing and implementing automated marketing campaigns across email, SMS, social media, and other digital channels to drive lead generation and customer engagement + Developing and maintaining workflows, lead scoring models, and segmentation strategies to deliver personalized experiences at scale + Managing marketing automation platforms (like HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud) and ensuring seamless integration with CRM systems + Collaborating with marketing and sales teams to align automation strategies with overall business goals + Analyzing campaign performance through KPIs and implementing optimizations to improve open rates, click-through rates, and conversions + Conducting A/B testing to refine subject lines, content, CTAs, and delivery schedules for peak effectiveness + Auditing and improving data hygiene within marketing databases to maintain compliance with privacy regulations such as GDPR and CCPA + Creating comprehensive reporting dashboards for executives to visualize marketing ROI and overall campaign performance + Partnering with creative teams to deliver compelling, brand-consistent content across automated campaigns + Serving as a subject matter expert on current trends and advancements in marketing automation including AI-driven tools and advanced personalization techniques Why Join the Robert Half Talent Network? + Gain access to exclusive opportunities with top-tier organizations that align with your skills and career aspirations + Receive personalized support from our staffing professionals to connect you with roles that fit your goals + Enjoy flexibility in exploring contract, project-based, or full-time opportunities + Stay informed about innovative and impactful projects in driving marketing automation advancements Are you ready to elevate your career in Marketing Automation? Submit your resume today and become part of Robert Half’s thriving talent network! Let us connect you with innovative and impactful projects. Requirements + Degree in Marketing, Communications, or a related + Proven experience in marketing automation, digital marketing strategy, or email campaign management + Strong analytical skills with an understanding of measuring campaign success via KPIs + Proficiency in leading marketing automation platforms (HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, etc.) + Strong knowledge of email marketing best practices and deliverability strategies + Experience with data analysis, campaign tracking, and marketing reporting + Ability to translate customer behavior data into actionable campaigns + Hands-on skills in creating and refining lead nurturing workflows + Background in segmentation, targeting, and creating personalized content for diverse audiences + Comfort with A/B testing methodologies and marketing experimentation + Familiarity with compliance standards like GDPR, CCPA, and

CAN-SPAM

+ Basic knowledge of

HTML/CSS

to customize email templates and troubleshoot issues + Understanding of omnichannel marketing strategies and their automation for consistent customer experiences + Effective communication and collaboration abilities to work across marketing, sales, and technical functions + Knowledge of design-thinking principles and customer-centric marketing practices is a plus Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – whenever you choose – even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .