Marketing Automation Strategy Specialist Position Available In Kennebec, Maine

About the role/team: As a WEX CX Automation CX Strategist, you are accountable for the effectiveness of interactions delivered by the WEX marketing automation programs. Your experiences will be impacting customers at moments that matter within the customer lifecycle. You will partner with Marketing Automation Engineering talent, and teams across the business and deliver experiences that drive growth and high customer satisfaction. How you will make an impact:

Strategy:

Proactively engage with CX Automation Engineering partners, SMEs in marketing, product and within the business to design automated experiences that aligns with business objectives and achieves target business outcomes.

Subject Matter Leadership:

Demonstrate expertise by staying at the bleeding edge of marketing, industry and competitor trends. Multiply talent by feeding the organization information and insights that impact strategy and educating stakeholders on how CX automation impacts the business and customers.

Collaboration:

Work closely with Automation Engineers, fellow SMEs in Revenue and Product Marketing, designers, and data analysts to ensure seamless execution of content across various channels and optimize the automated customer experiences for conversions.

Content Creation:

Oversee the creation of high-quality, behavior-based marketing automation and personalization copy and graphics, including deeply personalized emails and web pages. Ensure engagement is optimized for the moment and the mission, and achieves target outcomes.

Personalization:

Develop dynamic content strategies based on key moments of opportunity – enabled by data signals, audience attributes, and data-driven insights – to deliver relevant personalized experiences that deliver engagement outcomes from target prospects and customers.

Data Analysis:

Analyze content performance metrics and leverage data insights to inform content strategy, optimization efforts, and identify opportunities to increase conversions.

CRO:

Drive continuous testing and optimization content, messaging, and calls-to-action using a/b and multivariate testing to improve performance and maximize conversion rates.

Project Management:

Prioritize and oversee delivery of marketing automation content deliverables. Ensure they meet delivery due dates, adhere to quality standards, and align with marketing automation strategy goals.

Experience you will bring:

Education:

Bachelor’s degree in marketing, business, or a related field.

Experience:

5+ years of experience in marketing automation and personalization development, with demonstrated success

Additional Desirable Skills:

Experience in B2B marketing. Knowledge of lead scoring and lead management best practices. Experience with A/B testing and experimentation. Customer lifecycle/CRM marketing strategy Agency – Client Facing Graphic design and copywriting expertise

Technical Skills:

Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization platforms, and analytics tools.

Analytical Skills:

Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.

Communication Skills:

Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences.

Database Marketing Skills:

Experience building and segmenting audiences, and a history of driving optimization through a/b testing and use of AI tools

Judgment:

A demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross functional teams internally The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX’s total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX’s comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the “About Us” section.

Pay Range:

$79,000.00 – $105,000.00 WEX is a global commerce platform that helps businesses solve for operational complexities like employee benefits, managing and mobilizing fleets, and streamlining payments. With over 6,500 employees, we work with large and small companies in more than 200 countries and territories, and can tailor our services to meet the unique needs of their businesses. We hire people who share our passion for continuous innovation and client service that is unparalleled in the industry. Offering comprehensive and market competitive benefits, our offerings are designed to support your personal and professional well-being. If you’re looking for a growing career – come be part of WEX today. To learn more about our employee benefits, please click here. WEX is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability or other protected status. WEX promotes a drug-free workplace. Qualified individuals with a disability have the right to request a reasonable accommodation. If you require a reasonable accommodation as a result of your disability at any point in the job application process, please submit your request through our Reasonable Accommodation Request Form. This form is for accommodation requests only and cannot be used to inquire about the status of applications.