Digital Marketing Strategist (Kill Devil Hills, NC) Position Available In Dare, North Carolina

Digital Marketing Strategist (Kill Devil Hills)

Digital Marketing Strategist Company:

Kitty Hawk Kites & Kitty Hawk Surf Co

Location:

Kill Devil Hills, NC (On-Site)

Job Type:

Full-time / On-site About Kitty Hawk Kites & Kitty Hawk Surf Co.: Kitty Hawk Kites and Kitty Hawk Surf Co. are iconic Outer Banks brands with a rich history, deeply rooted in providing uplifting experiences and celebrating the adventure and beach lifestyle of the Outer Banks. Kitty Hawk Kites offers a wide variety of activities and retail options. This includes everything from hang gliding lessons to selling a vast selection of kites. Kitty Hawk Surf Co. focuses on providing top surf brands and creating a community around the surf culture.

Job Summary:

The Digital Marketing Strategist is responsible for developing and executing digital marketing strategies that drive online traffic, increase conversions, and maximize ROI. This role requires a strong understanding of digital marketing channels, data analysis, and the ability to optimize campaigns for performance.

Responsibilities:

Digital Strategy & Execution:

o Develop and implement comprehensive digital marketing strategies to achieve business objectives. o Manage and optimize paid digital advertising campaigns across various platforms (Google Ads, social media ads, retargeting ads, etc.). o Plan and execute email marketing campaigns, including list segmentation, automation, and performance analysis.

SEO & Website Management:

o Develop and implement SEO strategies (on-page, off-page, technical) to improve organic search rankings. o Enhance and maintain the web presence across multiple websites to optimize user experience and increase conversion rates. o Responsible for overall website performance and data-driven insights.

CRM Management:

o Oversee and optimize the CRM system (HubSpot) to support marketing efforts, focusing on lead generation, audience segmentation, and maintaining accurate contact records. o Build and manage targeted email campaigns and automated workflows to engage users, nurture leads, and drive conversions across various customer journeys. o Ensure ongoing CRM data integrity through regular audits, deduplication, and hygiene practices to maintain a clean, organized, and actionable contact database.

Data Analysis & Reporting:

o Utilize Google Analytics and Looker Studio to track website traffic, user behavior, and campaign performance. o Analyze data to identify trends, insights, and opportunities for optimization. o Generate regular reports on digital marketing performance and ROI.

Collaboration:

o Collaborate with the Content & Creative Manager to ensure content is optimized for digital channels and SEO.

Qualifications:

• Experience in digital marketing, including SEO, paid advertising, email marketing, and web analytics.
• Strong understanding of digital marketing channels and best practices.
• Proficiency in Google Ads, Google Analytics, social media advertising platforms, and CRM systems (HubSpot).
• Ability to interpret data, identify trends, and make data-driven decisions.
• Strong communication and collaboration skills.

To Apply:

Please submit your resume and cover letter to jobs@kittyhawk.comKitty Hawk Kites, Inc is an Equal Opportunity Employer.

Department:

Kitty Hawk Kites
This is a full time position