Brand Director Position Available In Mecklenburg, North Carolina
Tallo's Job Summary: The Brand Director position at TWG entails developing and evolving the brand strategy across retail banners, utilizing AI tools for optimal storytelling and customer intelligence. Key responsibilities include leading integrated campaigns, collaborating with various teams, and managing brand strategists and agency relationships. Qualifications include 7-10 years of brand marketing experience, proficiency in AI tools, and strong leadership and communication skills.
Job Description
Brand Director Jaizai Investment Inc 10301 Monroe Road, Matthews, NC 28105 TWG is a mission-driven retail company at the intersection of culture, community, and commerce. Through our banners— A Ma Maniére , Social Status , APB , and Prosper —we fuse storytelling, elevated fashion, and community empowerment. As we enter our next phase of innovation, we’re integrating AI-driven tools and insights into our storytelling and operational workflows to scale impact and deepen our connection with our customers.
Role Overview:
We’re looking for a Brand Director who combines deep brand-building experience with a strong understanding of AI’s impact on culture, marketing, and creative workflows . You’ll drive TWG’s brand strategy across retail banners while using AI to optimize storytelling, content creation, and customer intelligence. You must be equally comfortable defining narrative , leading cross-functional campaign execution, and experimenting with new technologies to evolve how we connect with our communities.
Key Responsibilities:
Brand Leadership Develop and evolve TWG’s multi-banner brand strategy to reflect our cultural positioning, mission, and business objectives. Ensure brand integrity and distinctiveness across stores, digital platforms, collaborations, and campaigns. Champion culturally authentic storytelling that elevates the communities we serve. AI-Driven Brand Innovation Use AI tools (e.g., ChatGPT, Jasper, Midjourney, Crayon, predictive analytics) to drive content ideation, trend forecasting, and campaign testing. Apply AI insights to develop more personalized, timely, and impactful customer messaging. Stay ahead of emerging AI/tech trends and translate them into actionable brand opportunities. Campaigns & Storytelling Lead integrated campaigns—from concept through execution—across TWG’s physical and digital ecosystem. Build narratives around brand launches, community activations, and product stories that resonate emotionally and culturally. Collaborate closely with design, content, and community teams to execute across all media. Cross-Functional Collaboration Work closely with retail operations, community engagement, e-commerce, and merchandising to ensure brand alignment across touchpoints. Help translate data and AI insights into creative and merchandising strategies that drive loyalty and engagement. Team & Vendor Leadership Lead a team of brand strategists. Manage agency relationships to support creative development, paid media, and AI experimentation.
Qualifications:
7-10 years in brand marketing or cultural storytelling roles, ideally within retail, fashion, lifestyle, or mission-driven businesses. Proven experience using AI to enhance content creation, customer insights, or brand innovation. Deep understanding of community-centered storytelling. Excellent leadership, communication, and project management skills. Ability to thrive in a high-growth, agile environment with strong entrepreneurial energy. Familiarity with tools like ChatGPT, Crayon, Midjourney, Jasper, or data platforms that inform creative strategies.
