Digital Marketing Strategist/Lead Position Available In Mecklenburg, North Carolina

Digital Marketing Strategist/Lead 3.6 3.6 out of 5 stars Charlotte, NC 28207 At Luxer One, we’re relentlessly improving the way the world receives goods. From streamlining last-mile deliveries for multifamily residences and offices, to revolutionizing retail with buy-online-pick-up-in-store solutions, our mission is to provide seamless package management experiences. As an EOS-driven organization, we emphasize clarity, accountability, and collaboration in every initiative, empowering our teams to excel and innovate continually. We are looking for an experienced and innovative Digital Marketing Strategist/Lead with deep expertise in digital demand generation, lead optimization, and strategic use of AI/LLM tools. The ideal candidate is a digital generalist who can confidently lead demand-gen initiatives, leverage the latest AI technologies, and deliver measurable growth in marketing qualified leads (MQLs) and sales qualified leads (SQLs). This role will play a pivotal part in shaping and executing our digital strategy, driving measurable impact across the organization, particularly in collaboration with Sales.

Key Responsibilities:

Demand Generation & Digital Strategy:

Plan, execute, and optimize comprehensive digital marketing strategies to drive demand and generate high-quality leads (MQLs and SQLs). Manage and optimize paid digital campaigns across Google Ads, LinkedIn, Instagram, PPC, and other digital platforms, utilizing A/B testing, retargeting, and advanced segmentation. Own and improve the marketing funnel strategy, ensuring consistent lead flow, performance tracking, and optimization.

AI & LLM

Integration:

Leverage advanced AI/LLM tools (e.g., ChatGPT, Midjourney, Bard) to streamline marketing operations, enhance customer engagement, and automate content and performance optimizations. Stay abreast of emerging AI technologies and implement innovative digital strategies utilizing these tools.

Analytics & Performance Optimization:

Analyze campaign effectiveness using Google Analytics, SEMRush, Zoho CRM, HubSpot, and other marketing automation tools. Measure and report on key performance indicators (ROAS, CTR, conversion rates, etc.). Regularly provide data-driven insights, recommendations, and optimizations to improve ROI and lead quality. Collaborate closely with the Sales team to align digital strategies with sales objectives and pipeline targets.

Digital Channel Management:

Oversee SEO strategies, including keyword research, content optimization, and backlink strategies to drive organic growth. Coordinate website optimization (WordPress) to enhance user experience and conversion rates.

Cross-Functional Collaboration:

Work closely with internal stakeholders across Marketing, Sales, Product, and Channel Partners to develop and execute integrated digital strategies. Ensure alignment and clear communication across teams through regular EOS-driven meetings and accountability structures.

Requirements Qualifications:

4+ years in digital marketing with a strong focus on demand generation, paid media, and digital strategy. Demonstrated expertise in PPC, SEO, CRM, marketing automation (HubSpot, Zoho CRM preferred), and analytics platforms (Google Analytics, SEMRush). Experience or demonstrated familiarity with AI and LLM tools (ChatGPT, Bard, Midjourney, etc.) to improve marketing effectiveness. Exceptional analytical and data interpretation skills, with the ability to clearly communicate insights and recommendations. Proficiency in WordPress and website optimization techniques. Excellent organizational skills, detail-oriented, and ability to manage multiple projects simultaneously in a fast-paced environment.

Preferred Skills:

Familiarity with the EOS (Entrepreneurial Operating System) model. Strong project management and problem-solving skills. Entrepreneurial mindset, with the flexibility and adaptability to navigate a high-growth environment. Benefits Why Join Luxer One? Be part of a rapidly growing, innovative company transforming package management solutions. Work within a collaborative team environment guided by clear core values and EOS methodology. Competitive compensation, professional growth opportunities, and impactful work.