Lifecycle Marketing Specialist Position Available In Mecklenburg, North Carolina

Lifecycle Marketing Specialist
Charlotte, NC, United States (Hybrid)

JOB DESCRIPTION

The Lifecycle Marketing Specialist will work collaboratively across a highly cross-functional environment to support the execution of data-driven marketing strategies that increase customer engagement, retention, and share of wallet. This person will manage the end-to-end campaign lifecycle—planning, building, launching, and analyzing performance—across email, website, and social channels. A successful candidate will thrive in a fast-paced, matrixed organization, possess strong analytical skills, and be comfortable balancing creative and technical execution. Attention to detail, strategic thinking, and a passion for continuous optimization are essential to succeed in this role.

JOB DUTIES

Execute lifecycle marketing campaigns across owned channels, including email, website, and social media, in alignment with business objectives and customer journey stages Collaborate with internal teams including Sales, Product, Partner Support, and Creative Services to plan, prioritize, and deliver high-impact marketing programs Develop audience segmentation strategies and conduct A/B testing to optimize performance and drive engagement Track and analyze campaign results to inform future strategy, continuously improving reach, relevance, and revenue Maintain visibility across stakeholders by proactively communicating timelines, deliverables, and outcomes Ensure marketing assets are accurate, timely, and aligned with brand and messaging guidelines

YOU MUST HAVE

2+ years of experience in marketing, preferably in a B2B or channel marketing environment Experience in managing multi-channel marketing campaigns with a focus on customer lifecycle Strong analytical skills with the ability to interpret data and translate it into actionable insights Experience working cross-functionally and managing multiple projects in parallel Proficiency in Excel and Salesforce; knowledge of A/B testing and campaign performance metrics

WE VALUE

Experience with Power BI or other BI tools for dashboarding and performance tracking Working knowledge of email marketing platforms/best practices Familiarity with CRM best practices and marketing automation tools

ABOUT US

Resideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from more than 200 stocking locations around the world. Resideo is a $5.0 billion company with approximately 13,000 global employees. At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the “EEO is the Law” poster, “EEO is the Law” Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.

JOB INFO

Job Identification
15904
Job Category
Marketing
Posting Date
04/10/2025, 12:31 PM
Degree Level
No Formal Education
Job Schedule
Full time