Lifecycle Marketing Specialist Position Available In Mecklenburg, North Carolina
Tallo's Job Summary: The Lifecycle Marketing Specialist role involves executing data-driven marketing strategies to enhance customer engagement, retention, and share of wallet. Responsibilities include planning, launching, and analyzing campaigns across email, website, and social channels. This position requires 2 years of marketing experience, strong analytical skills, and proficiency in Excel and Salesforce. The role involves collaborating with various internal teams to deliver high-impact marketing programs.
Job Description
Id :
15904,
Title :
Lifecycle Marketing Specialist,
Category :
Marketing,
RequisitionType :
Professional,
JobGrade :
null,
RequisitionId :
300022075860893,
ExternalPostedStartDate :
2025-04-10T18:31:30 00:00,
JobLevel :
null,
JobSchedule :
Full time,
JobShift :
null,
StudyLevel :
No Formal Education,
InternationalTravelRequired :
null,
ExternalContactName :
null,
ExternalContactEmail :
null,
ContractType :
null,
ExternalPostedEndDate :
null,
JobFamilyId :
300000006865896,
GeographyId :
300000002476032,
GeographyNodeId :
100000361369026,
ExternalDescriptionStr :
The Lifecycle Marketing Specialist will work collaboratively across a highly cross-functional environment to support the execution of data-driven marketing strategies that increase customer engagement, retention, and share of wallet. This person will manage the end-to-end campaign lifecycle—planning, building, launching, and analyzing performance—across email, website, and social channels. A successful candidate will thrive in a fast-paced, matrixed organization, possess strong analytical skills, and be comfortable balancing creative and technical execution. Attention to detail, strategic thinking, and a passion for continuous optimization are essential to succeed in this role.
JOB DUTIES
Execute lifecycle marketing campaigns across owned channels, including email, website, and social media, in alignment with business objectives and customer journey stages Collaborate with internal teams including Sales, Product, Partner Support, and Creative Services to plan, prioritize, and deliver high-impact marketing programs Develop audience segmentation strategies and conduct A/B testing to optimize performance and drive engagement Track and analyze campaign results to inform future strategy, continuously improving reach, relevance, and revenue Maintain visibility across stakeholders by proactively communicating timelines, deliverables, and outcomes Ensure marketing assets are accurate, timely, and aligned with brand and messaging guidelines
YOU MUST HAVE
2 years of experience in marketing, preferably in a B2B or channel marketing environment Experience in managing multi-channel marketing campaigns with a focus on customer lifecycle Strong analytical skills with the ability to interpret data and translate it into actionable insights Experience working cross-functionally and managing multiple projects in parallel Proficiency in Excel and Salesforce; knowledge of A/B testing and campaign performance metrics
WE VALUE
Experience with Power BI or other BI tools for dashboarding and performance tracking Working knowledge of email marketing platforms/best practices Familiarity with CRM best practices and marketing automation tools ,
