Marketing and Advertising Specialist Position Available In Mecklenburg, North Carolina

Job Description:

Location:

Fort Mill, South CarolinaJob Type:

PermanentCompensation Range:

$70,000 – 80,000 per yearWe areseeking a dynamic and innovative Marketing and AdvertisingSpecialist to spearhead the development, execution, and managementof marketing campaigns designed to elevate brand visibility andpromote our offerings. This role demands a blend of creativevision, strategic analytical thinking, and practical applicationacross both digital and traditional marketing channels.

Benefitsinclude but are not limited to:

MedicalDentalVision401

KmatchResponsibilities:

Marketing Strategy & Execution:

Develop andimplement comprehensive marketing plans aligned with overarchingbusiness objectives.

Conduct thorough market research to identifyemerging trends, target demographics, and growthopportunities.

Contribute to the establishment of marketing goals,Key Performance Indicators (KPIs), and budgetallocations.

Advertising Campaigns:

Design and launch advertisinginitiatives across diverse platforms, including social media,search engine advertising (e.g., Google Ads), print media, radio,and email marketing.

Craft compelling and persuasive copy foradvertisements, promotional materials, landing pages, and variousmarketing collateral.

Collaborate with graphic designers andcreative teams to produce impactful campaign assets.

BrandManagement:

Ensure a cohesive brand message and visual identity areconsistently applied across all communication channels.

Manage andupdate the company website, overseeing the creation of content fordigital marketing efforts.

Social Media & DigitalMarketing:

Administer and expand the company’s presence on keysocial media platforms (e.g., Facebook, Instagram,LinkedIn).Monitor the performance of digital campaigns,continuously optimizing for enhanced engagement, conversions, andReturn on Investment (ROI).Utilize analytics tools (e.g., GoogleAnalytics, Meta Business Suite) to track, analyze, and report oncampaign effectiveness.

Collaboration & Communication:

Work in closeconjunction with sales, product development, and leadership teamsto synchronize marketing efforts with broader businessinitiatives.

Coordinate with external agencies, printing services,media outlets, and other vendors asrequired.

Qualifications:

Bachelor’s degree in Marketing,Advertising, Communications, or a closely related field.

A minimumof 2 years of professional experience in marketing, advertising, ordigital communications roles.

Skills:

Strong understanding of coremarketing principles, brand management, and audiencesegmentation.

Proficiency in digital marketing tools and platforms(e.g., Google Ads, Facebook Ads, Mailchimp, Canva, HubSpot, orsimilar).Exceptional written and verbal communicationabilities.

Demonstrated capability to manage multiple projects andmeet concurrent deadlines effectively.

Creative and innovativethinking with a keen eye for detail.

Preferred Skills:

Experiencewith Search Engine Optimization (SEO) and Search Engine Marketing(SEM).Familiarity with website content management systems(CMS).Proficiency in Adobe Creative Suite (e.g., Photoshop,InDesign, Illustrator).Knowledge of B2B and/or manufacturingindustry marketing.

Experience in event planning or trade showcoordination.

JOBID:

1094625LI-CELLALI-KF1

PLEqual OpportunityEmployer:

Race, Color, Religion, Sex, Sexual Orientation, GenderIdentity, National Origin, Age, Genetic Information, Disability,Protected Veteran Status, or any other legally protected groupstatus.

At Cella, a randstad digital company, we welcome people ofall abilities and want to ensure that our hiring and interviewprocess meets the needs of all applicants. If you require areasonable accommodation to make your application or interviewexperience a great one, please contactHRsupport@randstadusa.com.

Pay offered to a successful candidatewill be based on several factors including the candidate’seducation, work experience, work location, specific job duties,certifications, etc. In addition, Cella by randstad digital offersa comprehensive benefits package, including: medical, prescription,dental, vision, AD&D, and life insurance offerings, short-termdisability, and a 401K plan (all benefits are based oneligibility). This posting is open for thirty (30) days.

PandoLogic.

Category:

Marketing & Biz Dev, Keywords:

Advertising Coordinator,Location:

Fort Mill, SC-29715