Digital Marketing Specialist Position Available In Wake, North Carolina

Digital Marketing Specialist AFEX Fire Suppression Systems Raleigh, NC Job Details Full-time $50,000 – $65,000 a year 1 day ago Qualifications Facebook Advertising Social media management Keyword research Heavy equipment operation Mid-level Adobe Creative Suite 3 years Canva Digital marketing SEO Conversion optimization B2B A/B testing Manufacturing HubSpot Google Ads Google Analytics SEM Marketing Copywriting Full Job Description Digital Marketing Specialist We’re looking for a results-driven Digital Marketing Specialist to lead and execute our paid and organic digital campaigns across search, social, and other digital platforms. This role is perfect for someone who thrives on data, creativity, and continuous improvement – someone who understands the B2B buying journey and knows how to engage the right audience with the right message at the right time. The ideal candidate has hands-on experience managing Google Ads campaigns, building and growing social media channels, and running paid campaigns on Facebook and LinkedIn. You should be comfortable developing strategies, executing campaigns, analyzing performance metrics, and adjusting tactics for optimal ROI. Key Responsibilities Develop and execute integrated digital marketing strategies across search engines, social media platforms, and display networks Manage and optimize Google Ads campaigns (Search, Display, Video, Remarketing) with a strong focus on B2B lead generation Build and maintain social media channels (Facebook, LinkedIn, and others as needed), including content calendars and community engagement Plan and execute paid social campaigns with measurable objectives (traffic, lead gen, brand awareness, etc.) Continuously analyze campaign performance and provide actionable insights to improve reach, engagement, and conversion rates Collaborate with design and content teams to create compelling ad creatives, landing pages, and campaign assets Conduct keyword research, audience targeting, and competitor benchmarking to inform campaign strategies Track KPIs and produce regular performance reports with recommendations for improvements Stay up-to-date with the latest digital marketing trends, platform updates, and best practices Qualifications 3-5+ years of experience in digital marketing, with a focus on Google Ads, Facebook Ads, and LinkedIn Ads Demonstrated success in managing paid search and social campaigns in a B2B environment Strong understanding of audience segmentation, conversion tracking, and marketing funnels Proficiency in Google Ads, Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and related tools Excellent copywriting and content strategy skills for digital campaigns Experience with A/B testing, landing page optimization, and marketing automation tools a plus Highly organized, self-motivated, and able to manage multiple campaigns simultaneously

Preferred:

Experience with HubSpot, Canva, and Adobe Creative Suite Knowledge of SEO and its relationship with SEM campaigns Experience working in industrial, manufacturing or heavy equipment industries About

AFEX AFEX

Fire Suppression Systems delivers rugged, reliable fire protection solutions for heavy-duty mobile equipment that maximize machine safety and productivity. With over 50 years of industry experience and Factory Mutual, ActivFire, and CE approvals, AFEX is the leader in heavy equipment fire protection. For more information on AFEX Fire Suppression Systems, visit https://www.afexsystems.com.

Job Type:

Full-time Pay:

$50,000.00 – $65,000.00 per year Ability to

Commute:

Raleigh, NC 27616 (Required) Ability to

Relocate:

Raleigh, NC 27616: Relocate before starting work (Required)

Work Location:

In person