Marketing Leader Position Available In Wake, North Carolina

Marketing Leader PublicInput Raleigh, NC Job Details Full-time Estimated:

$83.3K – $122K a year 4 hours ago Benefits Stock options Unlimited paid time off Dental insurance 401(k) Vision insurance Opportunities for advancement Qualifications Marketing Bachelor of Science Lead generation Mid-level 3 years Bachelor’s degree SEO Marketing automation HubSpot Case studies SaaS AI Leadership Marketing Full Job Description About PublicInput PublicInput develops and supports Software-as-a-Service (Saas) solutions designed for government agencies and their consultant partners to facilitate and manage better communication with the public. Based in Raleigh, NC, the company was founded with a vision to access and elevate historically underrepresented communities in the municipal and state planning process, while simultaneously streamlining cumbersome administrative work that so often prevents equitable outcomes. With a shared background in planning consulting, the company’s co-founders believe that technology can play a key role in making government more responsive and representative of communities’ broadest needs. Our Approach Many engagement solutions only address small parts of the engagement process, offering a piecemeal approach that relies on third-party partnerships to fill in the gaps. PublicInput uses a unified approach, blending traditional and virtual engagement tactics via one integrated platform. Reliable, equitable, and simple, our easy-to-use user interface gives governments all the tools needed to facilitate successful public engagement. Our Culture PublicInput is driven by the core concept that “life is all about the people you meet and the things you create with them.” Through direct experience and collaboration, PublicInput is focused and committed to creating better ways for governments to have a relationship with their community. That is why we work hard to be the experienced and empathetic innovation partner that we wish we had had at our side when doing the tough job of engaging the public. We treat community concerns and emergent issues seriously. We love to learn and strive to help share best practices and innovation without judgment or pretension. About The Role & You As a key member of the executive leadership team, you will report to the CEO and manage the company’s three-person marketing team and third-party resources. You will partner closely with sales to create pipeline, close new business, and drive the company’s growth. You’ll also partner with the product and customer experience teams to support product adoption and expansion. You have a proven track record of performance and firsthand experience in growth-stage SaaS startups. What You Will Do Partner with the sales team to create pipeline and book revenue. Create value-based messaging and materials like pitch decks, sales collateral, landing pages, and product materials. Develop campaigns based on market insights and feedback from sales. Support sales in developing RFP responses based on your knowledge of the product and the market. Research competitors and maintain battle cards based on competitive intelligence. Serve as an engaged and active cross-functional partner with Sales, Product and Customer Experience Create a bidirectional feedback loop with sales to determine what resonates with our target market. Partner with product to create product launch messaging and collateral. Support customer experience in their efforts to communicate product enhancements and drive adoption and expansion opportunities. Help collect and use data to make strategy decisions and perpetuate a data-driven culture. Partner with revenue operations to track the effectiveness of campaigns. Follow the revenue trail to determine what types of leads are more likely to convert into customers. Develop winning content, messaging, and positioning. Own and evolve our brand positioning and thought leadership content. Design and implement multi-channel ABM marketing campaigns from strategy through execution. Write, edit and source content using your knowledge of government technology, SaaS, and SEO best practices. Lead a high-performing team. Cultivate a culture of accountability and ownership of outcomes. Qualifications Required Experience leading a marketing team. 6-10 years of SaaS marketing experience in organizations at $5m-$20m ARR. Experience leveraging SEO, organic search, and digital demand generation practices to achieve lead generation goals. Experience with marketing automation software, ideally Hubspot. Proven success in core functions, including: RFP responses Tradeshows Webinars Sales Enablement, i.e. Case Studies, Whitepapers, Decks, Messaging Preferred BA or BS in Marketing, Business or related field preferred. 3+ years of Government Technology experience. Experience leveraging AI marketing tools. Professional Attributes Ability to structure and manage multiple priorities with ease. Intellectual curiosity and outcome-oriented, self-starter mentality. Energy, creativity, and resilience. Ability to wear many hats and partner with many teams. Compensation This role pays a market-competitive base salary and is eligible to participate in the company’s annual bonus plan. You will also receive equity compensation through company stock options. PublicInput is backed by Growth Street Partners, a growth equity investor that led our Series A investment. The company has delivered sustained, profitable growth and has a clear line of sight toward a Series B milestone.

Benefits Unlimited Paid Time Off:

You know yourself best so we trust you to take the time you need to maintain a rewarding work/life balance.

Group Health, Dental, and Vision Plan:

PublicInput offers a company healthcare plan at no cost to employees, with options to add Dental, Vision, Life, and other benefits for their family. Pre-tax 401k: The company provides access to make pre-tax contributions to a 401k program. Diversity, Equity, and Inclusion PublicInput celebrates all people and is committed to working actively towards equity and accessibility for everyone. We believe society is strongest when all of us are listened to, respected, valued, and can contribute to the decision-making process, no matter our race, sex, ethnicity, national origin, religious faith, disability status, sexual orientation, or gender identity. We seek talented individuals whose skills and experiences can help us transform the way government and communities work together. We are committed to a nondiscriminatory approach and provide equal opportunity for employment and advancement in all areas of our company.