Marketing Operations Specialist Position Available In Wake, North Carolina

Marketing Operations Specialist 4.9 4.9 out of 5 stars Raleigh, NC 27605 About Coalmarch Coalmarch is a digital marketing agency that helps field service companies—specifically in the pest control and green industries—generate leads and grow their businesses through our proprietary website platform and data-driven digital strategies. We’re a passionate group of creatives, strategists, and problem-solvers who thrive on helping our clients succeed. We believe in doing great work with great people. We’re collaborative by nature, growth-minded at our core, and serious about fostering an environment where everyone has a voice—and is empowered to use it. If you’re looking to make an impact, sharpen your skills, and be part of a team that values both results and relationships, this could be the place for you. What You’ll Do As a Marketing Operations Specialist, you’ll join the Revenue Team and work cross-functionally with Sales, Account Management, Product, and Senior Leadership to drive new revenue and improve client retention.

Your responsibilities will include:

Manage and maintain a large database of contacts; ensure segmentation and data hygiene to support effective campaigns. Partner with the marketing team to develop and execute demand generation strategies that build pipeline and accelerate growth. Plan, build, and manage multi-channel campaigns (email, text, automation) to support new business, upsell, and client communications. Own marketing performance reporting and KPIs, delivering regular insights to leadership. Support content distribution and awareness-building through coordination of thought leadership initiatives. Maintain and update a full marketing calendar to ensure campaign alignment across teams. Assist in the planning and execution of tradeshows and industry events. Qualifications We believe in finding people who align with our values just as much as our needs. You’re likely a great fit if you have: 2+ years of experience in marketing operations, growth marketing, or demand generation. Hands-on experience managing CRM and marketing automation platforms (HubSpot required). Demonstrated success in campaign execution and lead generation. Strong analytical skills; comfortable building reports and tracking performance. HubSpot certifications a plus. Who You Are Getting the right people with the right values in the right seats is the key to long-term success—for both our company and every individual on our team. That’s why we care just as much about who you are as your experience. A self-starter with a builder’s mindset—you see gaps and fill them. Sees marketing as a numbers game and brings an analytical rather than creative spin. Collaborative and comfortable working across departments in a fast-moving environment. Hungry to grow and take on more ownership in a high-growth company. Adaptable—you’re energized by evolving priorities and new challenges. Data-obsessed and motivated by clear outcomes. Looking for a place to make your mark and grow your career in marketing operations. Perks & Benefits We believe that happy, supported team members do their best work—so we offer a comprehensive range of perks and benefits designed to help you thrive both professionally and personally.

Great benefits:

Health, dental & vision insurance, 401(k) with company match, job stability, convenient office location, regular office snacks, quarterly paid lunches Strong culture: Shared values, transparent leadership, happy hours & fun events, meaningful relationships, volunteer opportunities, employee recognition systems Exceptional work-life balance: Flexible PTO policy you are encouraged to use, paid company holidays, 38-hour work week, year-round summer hours Commitment to professional development: Promote-from-within culture, career advancement opportunities, weekly one-on-ones with your manager, 360-feedback systems, structured onboarding programs, ongoing training & skill development, public speaking opportunities Fulfilling work: Thought leadership, industry expertise, results-focused, data-driven, innovative, collaborative work