Marketing Specialist Position Available In Wake, North Carolina

Marketing Specialist North Carolina Bar Association Cary, NC 27513 • Hybrid work The North Carolina Bar Association (NCBA) is looking for a marketing specialist who can make an immediate impact on our team as we refine and renew our marketing communications to members and all legal professionals in North Carolina. In this role, you will deploy your current depth of knowledge of marketing and social media best practices to support our overall marketing initiatives. You will help provide strategic approaches on messaging, targeting and deployment, and coordinate statewide campaigns to 15,000+ members, while helping reach our membership goals with cross-departmental responsibilities. Education/Experience Requirements Bachelor’s degree in Marketing, Journalism, Communications or related field 1-4 years of experience in marketing, communications, design or relevant field Experience executing social media campaigns and responsivity across Facebook, LinkedIn and Instagram Strong writing and copy-editing skills, experience writing for multiple audiences and platforms Outstanding verbal and interpersonal communication skills, including a positive and professional attitude

Organizational Relationships Reports To:

Marketing Manager FLSA Status:

Full Time / Exempt Job Duties and Responsibilities General Responsibilities Serve as liaison for North Carolina Bar Association and North Carolina Bar Foundation programs, events and marketing efforts Ideate on content across departments to promote programs, events, and opportunities for member involvement Analyze current marketing campaigns and make recommendations for improvement Work with cross-functional teams to produce new ideas for company branding, promotional campaigns and marketing communications Digital + Social Media Marketing Plan, create and post digital content and campaigns for NCBA and NCBF social media channels Ability to create and follow a campaign calendar for multiple digital platforms Able to use targeting and boosting features across social media platforms Knowledge of KPI/tracking of marketing and advertisements (i.e. read insights from Facebook or X, CTR, impressions, engagement, etc.) Create marketing materials such as graphics, presentations, literature, videos and social media posts Update ncbar.org and ncbarfoundation.org websites using WordPress CMS Creating email templates for NCBA and NCBF marketing efforts Desired Competencies Social media publishing platforms, such as Buffer, HootSuite, Sprinklr, etc. Experience using email marketing tools such as Salesforce Marketing Cloud, Mailchimp or Constant Contact WordPress or other website content management system Adobe Creative Suite design software Work Environment This job operates in a professional office environment. This role uses standard office equipment such as computers, phones, photocopiers, telephones, etc. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands and fingers to touch, handle, or feel; and see, talk or hear. The employee frequently is required to reach with hands and arms. The employee is frequently required to stand, walk, and occasionally required to stoop, kneel, couch, or crawl. The employee must occasionally lift and/or move up to 15 pounds. Some travel within the state may be required, using the employee’s personal vehicle (subject to authorized reimbursement). Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Job Type:

Full-time Pay:

Up to $50,000.00 per year

Benefits:

401(k) Dental insurance Employee assistance program Flexible spending account Health insurance Life insurance Paid time off Parental leave Referral program Retirement plan Vision insurance

Schedule:

Monday to

Friday Work Location:

Hybrid remote in Cary, NC 27513