Email Marketing Specialist – Senior Position Available In Bergen, New Jersey

Email Marketing Specialist – Senior MyRegistry.com 2050 Center Avenue, Fort Lee, NJ 07024 MyRegistry.com is a technology innovator in the $400 billion gifting industry. Known for its flexibility, MyRegistry.com allows users to combine items from any retailer worldwide into one comprehensive registry. The platform also enables seamless integration of existing store registries, preserving the benefits and perks of those retailer-specific lists. MyRegistry.com is used to create registries for various occasions, including weddings, baby showers, and holidays, offering a simplified, personalized gifting experience. We’re looking for a results-driven, creative, and analytical Email Marketing Specialist to lead and optimize our email and CRM strategy. You’ll manage the execution of all email flows and campaigns—owning everything from concept to send—and be responsible for fine-tuning copy, design visuals, and segmentation to drive subscriber engagement, acquisition, and conversion. Key Responsibilities Plan, build, refine and execute email marketing campaigns—including automated flows, milestone campaigns, event-triggered sends, and promotions Manage and continuously refine our CRM/email marketing calendar Write, edit, and optimize email copy and partner with design to create visually engaging, brand-aligned content Lead A/B testing strategy across subject lines, copy, send times, and creative to drive continuous improvement Maintain strong list health through regular cleaning, engagement-based segmentation, and deliverability best practices Create and implement personalized and segmented campaigns to drive engagement and conversion at every stage of the lifecycle Analyze campaign performance (open rates, click-throughs, conversions, unsubscribes) and provide actionable insights Develop strategies for new subscriber acquisition and re-engagement of lapsed users Monitor overall email deliverability health and work to maintain compliance with all platform, industry, and legal standards (e.g., CAN-SPAM) Required Qualifications 3+ years of hands-on experience in email marketing, CRM, or lifecycle marketing Strong experience with Brevo (formerly Sendinblue) is required Demonstrated success in improving open rates, click-throughs, and conversion performance through testing and optimization Proficient in segmentation, journey/automation setup, and campaign analytics Strong copywriting and editing skills with an eye for branding and tone Experience building and managing a CRM/email content calendar Ability to interpret data and apply it to campaign strategy in a clear and actionable way Familiarity with deliverability management, list hygiene, and consent practices Detail-oriented, self-motivated, and able to manage multiple campaigns and deadlines at once Preferred Skills Graphic design skills or experience collaborating closely with creative teams Experience with SMS and multichannel CRM strategies Knowledge of

GDPR/CAN-SPAM

compliance Familiarity with ecommerce, registry, or gifting industries is a plus What We Offer Opportunity to shape and own a core performance channel A collaborative, fast-paced environment where your ideas and input make a direct impact Competitive compensation and benefits package PTO, Medical, Dental & Vision, 401k Join us as we strive to elevate our marketing initiatives and connect with our audience in meaningful ways!

Job Type:

Full-time Pay:

$65,000.00 – $70,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

Schedule:

Monday to

Friday Experience:

Brevo:

3 years (Required)

CRM :

5 years (Required)

Marketing Campaign:

5 years (Required) Ability to

Commute:

Fort Lee, NJ 07024 (Required)

Work Location:

In person