Marketing Analytics & Performance Position Available In Morris, New Jersey

Description We are looking for a Marketing Analyst to join our team in Parsippany, New Jersey. In this role, you will leverage data-driven insights to optimize marketing strategies and improve campaign performance across multiple platforms. The ideal candidate will have strong analytical skills, a deep understanding of marketing tools, and the ability to translate complex data into actionable recommendations.

Responsibilities:

• Analyze marketing performance data across platforms such as Facebook Insights, Google AdWords, and LinkedIn to identify trends and opportunities.
• Optimize campaign strategies using insights from Google Analytics and other tools to enhance ROI.
• Collaborate with teams to implement CRM strategies and improve customer engagement.
• Develop and manage budgets for marketing campaigns, ensuring cost efficiency and effectiveness.
• Monitor competitors and market trends to inform strategic decision-making.
• Create detailed reports and presentations to communicate findings and recommendations to stakeholders.
• Plan and execute marketing campaigns, ensuring alignment with organizational goals.
• Coordinate with cross-functional teams to ensure seamless communication and execution of marketing initiatives.
• Evaluate the effectiveness of campaigns and identify areas for improvement.
• Stay updated on emerging trends and tools in digital marketing to enhance performance. Requirements
• Proficiency in using Facebook Insights, Google AdWords, Google Analytics, and LinkedIn for marketing analysis.
• Strong experience with CRM systems and their application in marketing.
• Demonstrated ability to manage budgets and optimize spending for campaigns.
• Excellent analytical skills to interpret complex data and provide actionable insights.
• Strong communication skills for presenting findings and collaborating with teams.
• Experience in campaign planning and execution, with a focus on achieving measurable results.
• Knowledge of competitor analysis and market research methodologies.
• Familiarity with digital marketing trends and tools to stay ahead in the field.

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