Marketing Specialist Position Available In Erie, New York

Marketing Specialist Berenson Hardware Buffalo, NY Job Details Full-time Up to $70,000 a year 22 hours ago Benefits Health insurance Dental insurance 401(k) Flexible spending account Paid time off Vision insurance 401(k) matching Flexible schedule Life insurance Qualifications Brand promotion experience (3-5 years) Digital marketing experience (1-2 years) Managing marketing project budgets SEO experience (3-5 years) Keyword research Salesforce Writing skills Mid-level SEMrush 3 years Digital marketing Working in the marketing industry SEO Pardot Marketing industry experience (1-2 years) Creativity B2B Mailchimp Pay-per-click (PPC) advertising Practicing digital marketing SEO tools Google Ads Analytical thinking Brand promotion Editing Editing experience (1-2 years) Full Job Description Marketing Specialist $65k – $80k Buffalo, NY email resume to: Digital Marketing Specialist will lead and scale companies digital marketing efforts. You’ll be at the forefront of developing and executing campaigns that power brand awareness, drive conversions, and fuel growth across paid media and search engine channels. Company is a fast-growing B2B SaaS company that delivers cutting-edge reporting and compliance solutions to industries across the U.S. Duties Create and maintain their paid media strategy across Google Ads, LinkedIn Ads, Meta Ads, and more. Drive growth through SEO, SEM, PPC, and content marketing with a strong eye on ROI and performance. Run and analyze A/B tests to continuously improve ad creative, landing pages, and email campaigns. Conduct keyword research, manage ad bids, and optimize targeting strategies to maximize conversions. Use tools like Google Analytics, Meta Business Suite, and SEMrush to monitor performance and create insightful reports. Stay ahead of trends, algorithm changes, and emerging tools to keep Informativ’s digital presence strong and competitive. Collaborate with sales and product teams to align messaging, optimize lead quality, and fine-tune funnel performance. Qualifications 3+ years of hands-on experience in digital marketing, especially SEO, PPC, and paid media. Skilled in platforms like Google Ads, SEMrush, Salesforce, Pardot, and Meta Business Suite. Proven track record in lead generation, especially in B2B, SaaS, or automotive industries (bonus points if you’ve worked in all three!). Creative, analytical, and obsessed with testing and performance metrics. Excellent communicator with strong writing/editing skills and a passion for compelling storytelling. Benefits Competitive salary Health insurance 401(k) with match Generous PTO A culture that supports growth, creativity, and balance

Job Type:

Full-time Pay:

Up to $70,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Flexible schedule Flexible spending account Health insurance Life insurance Paid time off Vision insurance

Schedule:

8 hour shift

Work Location:

In person