Marketing Specialist, Position Available In New York, New York

Marketing Specialist, vTech Solution NY, United States 1 day ago Quick Job type Full-time Quick Job description

Job Summary :

The Marketing Specialist will support marketing and media relations initiatives for the New York State Canal Corporation Bicentennial and other NYPA / Canals media and marketing efforts. This role involves designing and implementing marketing strategies, managing multi-channel campaigns, conducting market research, coordinating events, and creating content for various platforms. The ideal candidate will have strong writing, editing, and organizational skills, along with experience in marketing tools and digital marketing principles.

Location :

New York, United States, Responsibilities :

Identify and recommend brand-building areas. Assist in the design and implementation of integrated marketing strategies. Implement multi-channel marketing campaigns. Monitor and track lead engagement across marketing campaigns and events. Conduct market research to stay informed about industry trends. Coordinate logistics and support the execution of in-person and virtual events. Collaborate with cross-functional teams to ensure alignment and support for integrated marketing and media relations initiatives. Interface across all levels of the company to research, prepare and edit social media content, blog articles, press releases, talking points, speeches, runs of show and other copy as needed. Support press conferences and provide talking points for staff as needed. Prepare talking points or fact sheets for officials representing the Power Authority at events as needed.

Required Skills & Certifications :

Ability to work in a fast-moving, dynamic and team-oriented environment. Strong writing and editing skills, especially under tight deadlines. Strong organizational skills with experience managing multiple projects simultaneously. Strong communication and interpersonal skills, with a collaborative mindset. Up-to-date knowledge of marketing trends and best practices. Experience with marketing tools (e.g., email marketing, CRM, event platforms) and basic digital marketing principles. Ability to manage multiple projects, and prioritize work to align with business needs. Experience using Microsoft Office Suite, including Power Point. Bachelor s degree in Public Relations, Marketing, Communications, Journalism or relevant field.

Preferred Skills & Certifications :

Minimum 5 years experience working in marketing and media relations. Experience with layouts and graphic design.

Special Considerations :

Scheduling :

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