Marketing Specialist Position Available In Mercer, Pennsylvania

Marketing Specialist 2.8 2.8 out of 5 stars 740 East State Street, Sharon, PA 16146 Job Summary We are seeking a creative and results-driven Marketing Specialist to plan and implement a variety of external and internal communication efforts, based on strategies and service line priorities identified by the Strategic Plan and reviewed by the President/CEO. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand awareness, drive customer engagement, and support sales initiatives. This role requires a blend of analytical skills and creative thinking, with a focus on leveraging digital marketing tools to achieve business objectives. Duties Develop and implement comprehensive marketing strategies across various channels including social media, email, and print advertising. Maintains positive reputation with all media outlets and participates in community functions as they relate to the medical center. Reviews online patient feedback for reputation management. Analyze data using Google Analytics to assess the effectiveness of marketing campaigns and make data-driven decisions. Create compelling copy for various platforms, ensuring alignment with brand messaging and target audience preferences. Manage social media accounts by creating engaging content, monitoring interactions, and responding to customer inquiries. Responsible for developing all fliers and brochures used in internal and external communications. Work with advertising partners on all service campaigns. Utilize marketing automation tools to streamline campaigns and improve efficiency. Conduct market research to identify trends, competitive landscape, and customer preferences to inform marketing strategies. Assist in the development of e-commerce strategies that enhance online sales performance. Requirements Bachelor of Science in Marketing or a related field. Skills Proficiency in Google Analytics for tracking and analyzing web traffic and campaign performance. Strong understanding of social media marketing principles and best practices. Excellent copywriting skills with the ability to create engaging content tailored to different audiences. Basic knowledge of HTML for email campaigns and website updates is a plus. Experience in sales or advertising sales is beneficial for understanding customer needs. Familiarity with e-commerce platforms and strategies for driving online sales. Knowledge of print advertising techniques and their integration into overall marketing plans. Experience with marketing automation tools to optimize campaign management. Join us as we strive to elevate our brand presence in the market while delivering exceptional value to our customers. If you are passionate about marketing and eager to contribute your skills in a collaborative environment, we encourage you to apply.

Job Type:

Full-time Pay:

$63,661.00 – $71,216.00 per year

Benefits:

401(k) Dental insurance Health insurance Life insurance Paid time off Vision insurance

Schedule:

8 hour shift Day shift Evening shift Monday to Friday Weekends as needed Ability to

Commute:

Sharon, PA 16146 (Preferred) Ability to

Relocate:

Sharon, PA 16146: Relocate before starting work (Preferred)

Work Location:

In person