Email & SMS Strategist – Remote Position Available In Montgomery, Pennsylvania

Job Description:

We are a tech-enabled growth firm-at the intersection ofmarketing, consulting & data intelligence-igniting revenue andbrand recognition for leading and emerging companies around theworld. As a people-first firm, we value diversity in backgroundsand experiences. We strongly believe our people and culture are keyto our success. Our vision is to be recognized as the most valuedand respected private growth marketing firm in the world-with ascalable brand, culture and services. Our mission is to power therelentless pursuit of growth and redefine what’s possible through ateam of growth-obsessed experts who demand innovation and results

• driven by integrity, autonomy, and grit.

As a full-service growthmarketing firm, we offer best-in-class services including: SEO,Content Marketing, Paid Media, Social Media Marketing, ProgrammaticCTV, Public Relations, Influencer Marketing, Email SMS, ConversionRate Optimization, Retail Marketing, and Creative. Here at PowerDigital, we are hyper-focused on helping brands drive revenuegrowth and brand recognition, ultimately driving irrefutable valuefor our clients. At the heart of Power Digital is our proprietarytechnology, nova, which analyzes businesses through first-partydata, simplifying investment planning for marketing and diligencein M&A

• putting marketers in a strategic seat at the table
• andproviding value in unparalleled ways. Managing billions in media,our dynamic team
• of consultative marketers, creatives, analystsand technologists
• challenge traditional ways of planning andmeasurement through meticulous testing and data science across eachmilestone of the customer journey.

We support 100% remote,in-office, or hybrid work styles for anyone legally eligible towork in the U.S.

A day in the life:

The Lifecycle MarketingStrategist will be responsible for audits, strategy, content, andsetup of the broadcast campaigns and email automation of currentand potential customers, as well as SMS campaign execution. Theywill be involved in further innovating clients’ strategy,optimizing towards higher success metrics, and leveraging seniorleaders in the team to further innovate strategy. This is anextremely cross-functional role that will be closely working withcreative, content, web, and other departments in the company

Responsibilities:

Define and drive email marketing and SMS strategyfor the PDM clients Manage daily operations of the email marketingchannel

• marketing calendar, strategy and content, build anddeployment of email campaigns, as well as A/B testing, measurementand reporting Build and manage automated email marketing programsfor our clients and ensure end-to-end tracking and propermeasurement Collaborate with creative team to ensure brandguidelines are followed in emails Report and providerecommendations on lifecycle programs’ performance monthly toclients Use data to continuously test, measure and optimize theemail marketing program Partner and collaborate cross-functionallywith all other internal digital channels Employ AI technologies toenhance and optimize business processes Utilize and leverage PowerDigitals Nova ecosystem as it relates to your department

RoleRequirements:

2-5 years experience in email marketing strategy,production and end-to-end campaign management Strong analytical andstrategic copywriting skills, understanding of A/B testingpractices, ability to draw conclusions from data and take actionaccordingly Hands-on experience with email platforms such asKlaviyo, Hubspot, Braze, or similar SMS experience (preferred)Expertise in email best practices, including segmentation,deliverability, copy and design approaches Working knowledge of

HTML/CSS

for email coding Strong communication, rapport buildingand presentation skills, as well as the ability to navigatedifficult conversations Key Performance Indicators (KPIs): Manages5-7 enterprise or growth accounts Below 10% client churn rateHitting defined EBIDTA goal Most Important Things (MITs): Strategicmanagement of email and SMS campaigns, innovating and/or optimizingto maximize performance Professional communication

• ability topresent clearly and concisely and problem solve Adoption of PowerDigital’s processes, product innovations and tools

Benefits &Perks:

Base salary commission opportunities Robust Medical, Dental,Vision insurance plans with up to 100% employer contributiontowards employee monthly premium 401(k) plan

• 4% employercontribution matching Unlimited Time Off available on day one Up to4 hours per quarter for paid Volunteer Time Off (VTO) towardsphilanthropic endeavors Fully flex work environment: full-remote,in-office, or hybrid A one time $100 USD Work From Home (WFH)stipend automatically added to your first paycheck EmployeeAssistance Program (EAP) 12 observed United States nationalholidays 2 mental health recharge days per year Unlimitedopportunities for growth & leadership within a rapidly growing firmOngoing employee development programs for personal and professionalgrowth (Hedgehog and Vital 5s) Quarterly awards including prizemoney and recognition for outstanding performance Opportunities tobe involved in company DEI initiatives Power Digital’s people andculture are at the core of our success, which is why diversity inour team’s backgrounds and experiences are paramount.

We are anEqual Opportunity Employer and our employees are people withdifferent strengths, experiences, and backgrounds, who strive tomake an impact inside and outside of the workplace. Diversity notonly includes race and gender identity, but also age, disabilitystatus, veteran status, sexual orientation, religion and many otherparts of one’s identity. All of our employees points of view arekey to our success, and inclusion is everyones responsibility.

Please be aware of fictitious job openings, consulting engagements,solicitations, or employment offers from suspicious sources. Theseengagements may be an attempt to obtain private information, or toinduce you to pay a fee for services related to recruitment ortraining. Power Digital does NOT charge any application,processing, or training fee at any stage of the recruitment orhiring process.