Marketing Strategist – Content Position Available In Blount, Tennessee

Marketing Strategist•Content
locations
Maryville, TN
time type
Full time
posted on
Posted 2 Days Ago
job requisition id

JR120879

Position Title:

Marketing Strategist (Non•LO•No Consumer )

Department:

Marketing Job Status:

Full Time­/Salary
s to:

Director of Marketing Amount of Travel:

Some

Schedule:

Hybrid•3 days in-office, 2 days remote
Vanderbilt Mortgage and Finance, Inc. was established in 1974 and currently services over 150,000 loans. Our strength as ananization is rooted in the quality of our people and products. We are an equal opportunity employermitted to creating a diverse workforce. Furthermore, we are financially strong, with a reputation for leading the industry with unsurpassed products, a broad range of services, and a coast-to-coast presence. We are professionally strong, from entry level to more experienced positions, we are actively recruiting individuals who are passionate, positive, and eager to learn. As a member of our team, we will equip you for success. You will enjoy excellent benefits, opportunities for growth, and an encouraging culture that supports work-life balance.

JOB SUMMARY

The Marketing Strategist is a key driver of marketing success, spearheading diverse projects, programs, and promotions with a collaborative spirit. This role works across multiple teams, including Vanderbilt Leadership, Clayton Retail, VMF Tech, Consumer Insights, Audit, and Legal, ensuring collective execution from strategy to implementation. Focused on optimizing key performance indicators, budgets, branding, and design, the strategist provides leadership with customer-first insights and forward-thinking rmendations. The ideal candidate will excel at creating both short and long-form content while ensuring alignment with our brand voice and tone. This role requires the ability to distillplex financial concepts into engaging, customer-focused content that is simple to understand.

JOB FUNCTIONS

Marketing and Brand Management Writes short•and long-form content that reflects the brand voice and tone, translatingplex financial concepts into clear, customer-first messaging across various mediums.
Serves as the steward of Vanderbilt’s brand messaging, ensuring consistency and accuracy across allmunication channels.
Owns and maintains Vanderbilt’s centralized Messaging Bank, a d resource of key brand phrases, tone guidelines, and positioning statements to ensure clarity and consistencypany-wide.
Collaborates with cross-functionalmunication teams to create content that reinforces thepany’s culture, brand, and long-term vision.
Embraces AI and emerging tools to enhance copywriting speed, creativity, and effectiveness, using them as aplement to strong foundational writing skills.
Partners with leadership to develop and support marketing campaigns that improve the customer experience and drive business oues.
Stays informed on digital marketing trends (e.g., SEO, PPC) and contributes insights and rmendations to strengthen content strategies.
Applies foundational design skills to create visuallypelling, on-brand assets for both digital and physical use.
Project Planning and Execution
Developsprehensive project plans outlining scope, goals, deliverables, timelines, and resource requirements.
Oversees the end-to-end execution of projects, timelines, resources, and budgets.
Conducts cross-functional collaboration with corporate marketing, marketingpliance, corporate legal, tech, and Vanderbilt teams to understand project requirements and dependencies.
Fosters a collaborative environment and facilitates effectivemunication among team members and vendors.
Engages with key stakeholders to gather project requirements, expectations, and feedback.
Provides regular updates to stakeholders on project progress, milestones, and potential risks.
Identifies potential risks and challenges associated with projects and develops mitigation strategies.
Continuously explores new methods, tools, and technologies to improve marketing execution and effectiveness.
Coordinates with outside vendors for fulfillment and to ensure execution and delivery of marketing materials and products.
Manages the intake, assignment, andpletion of project requests within the enterprise project management platform, ensuring smooth workflow progression and timely fulfillment.
Data Analysis
Creates and maintains detailed reports on marketing campaigns and products, identifying key trends, spending patterns, and actionable insights to support data-driven decision-making.
Measures and regularly reports the effectiveness of marketing campaigns, promotions, and programs throughprehensive dashboards d with leadership.
Seeks and provides information to help Vanderbilt determine its position within the marketplace for all originated products.
Collaborates with Business Development Managers to gatherpetitive intelligence and analyzepetitors’ pricing, sales strategies, and marketing/distribution methods, reporting findings to leadership
Gathers, forecasts, and tracks market and retail sales trends to analyze and suggest actionable insights.
Gathers data from market, vendors and analyzes pricing, sales, methods of marketing/distribution, and reports findings to leadership.
Reviews and updates monthly accounting, invoicing, and budgeting and reports to leadership.
Compliance
Manages vendor relationships to deliver marketing products including adhering topliance.
Partners with marketingpliance, corporate legal and audit to ensurepliance of marketing materials.
Maintains and updates the Point repository, ensuring advertising materials are properly documented in accordance with Vanderbilt’s Operations Manual; facilitates auditor access to requested documents as needed.
Manages and updates opt in and affiliate marketing processes and procedures.
Ensures all disclaimers are current for point-of-sale and digital materials; coordinates the collection of expired materials from Retail Home Centers
Performs monthly audits of advertising materials.
Reviews, audits, and updates marketing policies and procedures and guidelines.
Other duties as assigned This job description is not an exhaustive list of all the functions that a team member and other duties may be assigned.

REQUIREMENTS AND QUALIFICATIONS

Education:

Bachelor’s degree or equivalent experience required.

Experience:

3-5 years’ related experience required; prior experience in the business, marketing, ormunications a plus.
Must have strongputer skills with ability to navigate Microsoft Office Suite.
Experience with digital marketing channels (SEO, PPC, social media, content marketing) and data analytics platforms (Google Analytics, social media insights, etc.).
Proven ability to work cross-functionally with leadership, creative teams,pliance, legal, and external vendors.
Experience managing marketingpliance and ensuring adherence to legal guidelines.
Familiarity with enterprise project management tools and CRM platforms (e.g., Salesforce, Teamwork, Smart Sheets, or similar).
Provides exceptional project management andmunication skills throughout all processes.
Ability tomunicate effectively and efficiently via phone, email, and person to person.
Capability of gathering facts accurately, analyzing causes, evaluating alternate solutions, and arriving at sound conclusions on action to be taken.
Ability to manage multiple and/or conflicting responsibilities.
Great attention to detail andanizational skills.
Ability to work in a team environment.

PHYSICAL DEMANDS

Must be able to remain in a stationary position 75% of the time.
Will be constantly operating aputer and other office productivity machinery, such as a telephone, calculator, copy machine, andputer er.
Will bemunicating 75% of the time over the phone.
Must be able to exchange accurate information at all times.
Must be able to identify and assess account status and determine appropriate process.
Will constantly work in a state-of-the-art indoor temperature controlled, sealed window office environment.

BENEFITS

Medical and Dental Plan with Prescription Coverage and Vision
Competitive benefits including 401(K) includes 100%pany match of the first 4%
Paid time off days (PTO), maternity/paternity leave, and holidays
Community involvement including Volunteer Paid Time Off (VTO)
Tuition Assistance for your first degree
Enjoying “home” to our brand new, state-of-the-art Home Office equipped with onsite fitness facility with full gym, workout classes, volleyball and basketball courts, ping-pong, disc golf course, and onsite restaurant
Wellness programs that focus on emotional, social, spiritual, intellectual, environmental, physical, and financial well-being
Collaborative and energetic work environment
Professional development and promotional opportunities
Competitive bonus programs
Here are some more reasons to choose Vanderbilt Mortgage!
A Berkshire Hathaway Company•an integrity-basedanization offering unlimited career growth
Full-time team members have the flexibility to create their own health, dental, and vision benefits package. Vanderbilt Mortgage and Finance, Inc. providespetitive 401(k) programs, including investment options andpany matching for full and part time employees after one year to help our team members achieve their financial goals. Additional benefits include paid parental leave, tuition reimbursement, Employee Assistance Programs, and more.
Vanderbilt Mortgage and Finance Inc. is a subsidiary of Clayton of which is proud to have earned spots on the following Forbes lists: America’s Best Employers, America’s Best Employers by State, Best Employers for Diversity, Best Employers for Women.
As part of Vanderbilt Mortgage’smitment to Opening Doors to a Better Life, VMF is now providing paid time for Team Members to volunteer to causes that are meaningful to them through the Clayton Impact program.
At VMF, we encourage holistic wellness with physical, nutritional, social, financial, spiritual, and occupational programs available online or in-person for team members.
Our newly renovated Home Office campus offers an onsite restaurant, onsite fitness facility with full gym, in-person and virtual workout classes, yoga/barre studio, volleyball, and basketball courts, walking paths, and a disc golf course.
Vanderbilt Mortgage and Finance Inc. ismitted to a diverse and inclusive workplace. Vanderbilt Mortgage and Finance, Inc. is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Vanderbilt Mortgage. Where you start a job and gain a career!