Marketing Strategist Position Available In Davidson, Tennessee

Marketing Strategist
Belmont University
in Nashville, TN

Apply Now Type:

Full-Time

Posted:

06/13/2025

Category:

Communications, Marketing, and Public Affairs Marketing Strategist We are now accepting applications for a qualified Marketing Strategist at Belmont University.
Employment Type
Staff Internal Job Category
Exempt (Staff)
Full-Time Department
Marketing & Communications Hours 37.5 Primary Duties and

Responsibilities:

A member of the University Marketing Strategy team, the Marketing Strategist serves as the key Marketing and Communications liaison for Educational Innovation, working on Belmont Online and Executive Education initiatives. This role is responsible for designing, implementing and managing effective marketing campaigns aimed at promoting online and exec ed programs. The strategist leads logistics, creates and executes integrated marketing and communications plans to increase enrollment and enhance the brand visibility of these online initiatives. This involves planning and implementing strategies across various channels, including paid advertising, email marketing, web, social media, video, and print.

Required Qualifications:

Belmont University seeks to attract and retain highly qualified faculty and staff who will support our mission and vision. As a Christ-centered and student-focused community, we aim to:
Form diverse leaders of character;
Equip people to solve the world’s complex problems through teaching, research and service;
And be radical champions for helping people and communities flourish.
1. Identify, develop and deploy direct marketing strategies to drive lead generation and recruitment. In consultation with University Marketing, Belmont Online and Executive Education teams, generate and execute marketing and advertising plans, media planning and budget recommendations. Create and manage digital marketing strategy for both in-house and externally executed campaigns. 2. Partner with fellow Strategy Team members to optimize marketing plans for student/ executive recruitment, identify marketplace threats and research marketing channels to ensure effective reach to the target audiences. Stay current on online education marketing trends, competitive campaigns/ activity and the general higher ed and executive education marketplaces to inform strategies. 3. Create content that resonates with prospective Belmont Online students, organizations and corporate partners, leveraging new technologies that will include Salesforce Marketing Cloud and Education Cloud. Provide strategic input on marketing journeys that move prospects down the recruitment funnel. 4. Collaborate with writing social media, video and photo teams to develop and produce compelling projects, strategies and collateral for use in recruitment. 5. Gain a deep understanding of the admissions and recruitment funnel and act as a marketing liaison across Belmont Online, Executive Education and non-degree products, collaborating with Admissions, colleges and external partners. 6. Oversee the development, maintenance and optimization of web and email content, incorporating SEO and digital marketing techniques, and use CRM systems to analyze data and forecast enrollment trends. 7. Manage online marketing channels, content for the Belmont Online website, and social media platforms to drive inbound traffic and engagement. Other duties as assigned.

Required EducationRequired:

Bachelor’s degree in Marketing, Digital Marketing or other related discipline.

Preferred:

Master’s degree in Business Administration, Marketing or other related discipline. Required Experience4 to 6 years of Marketing experience.
Preference for work in higher education, especially roles related to admissions, online education, professional education/certification/certificate programs/corporate learning and development/leadership development. The selected candidate will be required to complete a background check satisfactory to the University. Belmont University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
Belmont University is a Christian community. The university faculty, administration, and staff uphold Jesus as the Christ and as the measure for all things. As a community seeking to uphold Christian standards of morality, ethics, and conduct, Belmont University holds high expectations of each person who chooses to join the community. In compliance with federal law, including provisions of Title IX of the Education Amendments of 1972, Titles VI and VII of the Civil Rights Act of 1964, the Age Discrimination in Employment Act, and Sections 504 of the Rehabilitation Act of 1973/the American with Disabilities Act, Belmont University does not discriminate on the basis of race, sex, color, national or ethnic origin, age, disability, military service, or sexual orientation in its administration of education policies, programs or activities; its admissions policies; or employment. Consistent with applicable civil rights law, the University seeks employees of Christian faith who are committed to the mission of the University. Click here to learn more. Belmont’s Office of Human Resources will conduct ongoing evaluations of the means by which candidates for employment are sought, to the end that the pool of candidates will include qualified women, minorities, veterans and disabled individuals. Belmont University is an equal opportunity employer under all applicable civil rights laws.
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