Sr. Marketing Specialist Position Available In Williamson, Tennessee
Tallo's Job Summary: The Sr. Marketing Specialist position at US Tech Solutions involves executing targeted account marketing strategies for Electrical OEM channels in North America. Responsibilities include developing ABM campaigns, partnering with account management teams, and measuring program success. Candidates should have experience in sales, ABM, lead generation, or digital marketing, with a degree in Electronics Engineering or a related field.
Job Description
Job Description:
Job Description:
Do you have the following skills, experience and drive to succeedin this role Find out below. As an Account-Based Marketing Program Manager for the ElectricalOEM channels in North America, you will be responsible forexecuting targeted account marketing strategies to supportaccount-based selling. You will ensure that existing accounts haveenjoyable customer experience while identifying new opportunitieswithin high-value accounts.
Responsibilities:
Plan, develop, and execute account-basedmarketing campaigns tailored to specific EOEM accounts. Partner with account management teams to ensure alignment andproper execution of account strategies. Develop ABM metrics to measure the performance of current programsand report on campaign success. Help manage the development of content for website copy, blogposts, sales documentation, and videos, leveraging in-house andagency resource Pursue and nurture leads until qualified and set up meetings foroutside sales with qualified prospects.
Optimized Campaign Execution:
Conduct A/B testing and analytics torefine messaging, creatives, and assets, maximizing response andconversion rates.
Experience:
Previous experience in sales, ABM, lead generation, ordigital marketing roles. Knowledgeable of content marketing and inbound marketing togenerate more qualified leads. Familiar with the technical sales cycle and can strategically usemarketing communication to nurture leads, drive adoption, andaccelerate growth
Skills:
Hands-on experience in executing innovative and multi-partevents and lead generation programs. Experience in creating and implementing marketing campaigns usinglive events, webinars, digital advertising, and socialnetworking.
Education:
Degree in Electronics Engineering, Electrical Engineering, or arelated field.
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing awide range of talent on-demand and total workforce solutions. Toknow more about US Tech Solutions, please visitwww.ustechsolutions.com. US Tech Solutions is an Equal Opportunity Employer. All qualifiedapplicants will receive consideration for employment without regardto race, color, religion, sex, sexual orientation, genderidentity, national origin, disability, or status as a protected veteran.
