Find & Apply For Media Planner / Buyer Jobs In Your Location
Media Planner / Buyer jobs involve strategic placement and purchase of media space for advertising campaigns. They analyze target audience data, negotiate media rates, and optimize advertising impact. These professionals ensure ads reach the right demographic, manage budgets, and track campaign performance. Below you can find different Media Planner / Buyer positions in and around your location.
Industry Trends & Salary Expectations
Media Planners / Buyers strategize and procure media spaces for advertising purposes. - Entry-level Media Planner salaries range from $40,000 to $50,000 per year - Mid-career Media Buyer salaries range from $55,000 to $70,000 per year - Senior Media Director salaries range from $75,000 to $95,000 per year The role of the Media Planner / Buyer originated in the early 20th century as mass media began to flourish with the advent of radio, television, and later, the internet. Over the decades, the function of Media Planning and Buying has transformed significantly from simply purchasing ad space to a more strategic role that involves complex decision-making based on analytics and market research. Current trends in media planning and buying focus on digital platforms, with increasing importance placed on data-driven strategies and programmatic advertising to target specific demographics more effectively.
