Find & Apply For Media Planner / Buyer Jobs In Your Location
Media Planner / Buyer jobs involve analyzing data, identifying target audiences, negotiating with media outlets, and purchasing ad space. Duties include creating media plans, monitoring campaign performance, and optimizing strategies to reach specific marketing goals. Strong communication and analytical skills are essential. Below you can find different Media Planner / Buyer positions in and around your location.
Industry Trends & Salary Expectations
A Media Planner / Buyer is responsible for strategizing and executing advertising campaigns across various media channels to reach target audiences effectively. - Entry-level Media Planner salaries range from $40,000 to $55,000 per year - Mid-career Media Buyer salaries range from $60,000 to $80,000 per year - Senior-level Media Strategist salaries range from $85,000 to $120,000 per year The role of Media Planner / Buyer has roots in the early days of advertising when print media dominated the industry. As technology advanced, so did the strategies for reaching consumers, leading to the creation of specialized roles for media planning and buying. Over time, the Media Planner / Buyer role has evolved to incorporate digital media platforms, data analytics, and targeted advertising techniques. This evolution has allowed professionals in this field to adapt to changing consumer behaviors and media consumption habits. Current trends in Media Planning/Buying include programmatic advertising, influencer partnerships, and a shift towards digital and mobile advertising. Professionals in this field must stay abreast of these trends to effectively reach and engage with audiences in an ever-evolving media landscape.
