Associate Manager, Biddable Media – Search Position Available In DeKalb, Georgia

Purpose of the

Role:

Partner with and support Biddable Media Team and the collective Media Strategy & Planning team in the activation of Paid Search Media for the Inspire Brands portfolio. This role will be responsible for building and managing Search, App, and 3PD campaigns within our platforms. This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio.

Responsibilities:

Paid Search Activation Support the general day-to-day functions as led by the Biddable Managers Execute new campaign builds, ad copy rotations, account optimization and tracking processes across different platforms Activate relevant audiences provided by internal brand teams Report on campaign activity and leveraging research and industry knowledge to provide actionable, data-driven insights Ownership of ongoing campaign optimization and reporting processes, ensuring that campaigns deliver to target and are achieving the best possible results Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs. Manage the reporting and financial management for Paid Search campaigns across the portfolio Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers Effectively communicate both verbally and in writing with both internal and external stakeholders Provide general team support as needed based on internal priorities and scope of projects Demonstrate a “big picture” understanding of brands marketing strategy and the role Paid Search plays. Assume buying responsibilities in the event of a Manager’s absence Agency and Cross-Functional Internal Teams Collaboration Partner with the media analytics team to measure impact of ongoing campaigns and overall plan Co-lead competitive tracking and reporting on a regular basis and/or as needed Partner with Media Strategy & Planning and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges

Requirements:

4 Year Degree Preferred 2 – 5 years of relevant experience in marketing and / or media Hands on keyboard Paid Search buying experience within Google Ads, Microsoft Ads, and/or Apple Ads Demonstrated experience in problem solving and managing multiple tasks Account budget management through daily/weekly pacing, monthly and yearly goals Ability to deliver results Excellent project management skills (proficiency in Excel/PPT will be key) Ability to balance multiple priorities and meet project deadlines Excellent oral and written communication skills Ability to lead and influence others Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands Self-starter personality who can operate with minimal supervision Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively A detail-oriented approach and a desire to achieve objectives accurately Solid quantitative and research skills, and proven data interpretation capability Ability to learn new systems and workflows Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across nearly 60 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.