Paid Media Specialist Position Available In Fulton, Georgia
Tallo's Job Summary: Robert Half is seeking a Full Time/Direct Hire Paid Media Specialist in Atlanta, GA. Responsibilities include planning, managing, and optimizing paid media campaigns across various platforms. The ideal candidate has 3-5 years of performance marketing experience and proficiency in Google Ads and Meta Blueprint. Robert Half offers competitive compensation and benefits for successful candidates.
Job Description
Description Robert Half is seeking a Full Time/Direct Hire Paid Media Specialist to join one of our clients on-site in Atlanta, GA The Paid Media Specialist is responsible for the strategy, execution, and optimization of paid media campaigns across search, display, social, and video. This role works to maximize ROI through data-driven bidding strategies, creative testing, and channel diversification. A strong candidate has performance marketing experience and a passion for driving measurable results.
Key Responsibilities:
+ Plan and manage paid media campaigns on platforms including Google Ads, Meta, LinkedIn, TikTok, and programmatic DSPs. + Define and track KPIs such as CPA, ROAS, CTR, and engagement. + Perform keyword research, audience segmentation, and competitive analysis to inform targeting. + Collaborate with creative and content teams to develop ad assets and A/B test variations. + Monitor budget pacing and reallocate spend to optimize performance. + Provide detailed campaign reporting and insights to stakeholders.
Requirements Qualifications:
+ 3-5 years of experience in performance media planning and buying. + Certification in Google Ads and/or Meta Blueprint is preferred. + Hands-on experience with bid management and campaign optimization tools. + Strong analytical and Excel skills. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – whenever you choose – even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .
