Senior Retail Media Strategist Position Available In Ouachita, Louisiana

Comfort starts with our 10,000+ team members across the globe, who are transforming the power of comfort every day. Our employees have the power to change lives, in our homes, work and communities. We foster an inclusive environment while honoring a legacy built on family, where everyone can be themselves. If you are ready to join an industry leading organization where our people are the most important asset, and innovation propels us into the future, you’re ready to take your seat at La-Z-Boy Incorporated.

WE BELIEVE IN THE TRANSFORMATIONAL POWER OF COMFORT

Job Summary:

This position will be a highly motivated and data driven individual helping to manage local retail media and support larger media strategy analyses and executions. This role will work closely with agency partners, make recommendations across all local media channels, manage budget, among other projects. This role collaborates with other members of the Retail Marketing Team and the broader La-Z-Boy Marketing organization. Additionally, this position will own the media planning and execution of high impact local events and the onboarding of new store/market acquisitions, including managing media vendors through the transition process. Efforts directly contribute to store traffic and sales for the company-owned Furniture Galleries retail system, across 67 DMAs and 200 stores.

Job Description:

KEY RESPONSIBILITIES

(other duties as assigned): Support in multiple facets of quarterly Retail media strategy and execution of existing DMAs of traditional and digital media. Communicate with agency partners, plan recommendation review, assisting in providing direction to agencies, and incremental budget increases/decreases; support onboarding of new store/market acquisitions, including managing media vendors through transition. Manage media selection, agency communication, media budget management, recommendation review with Retail Media Strategy Manager, and presentation summary for multiple single-store events per quarter. Assist in managing Retail digital campaigns, including direction to agency partner as needed, monitor digital KPIs through weekly and monthly agency reports to measure success against the campaign goals and achievable outcomes. Provide data-based recommendations to Retail leadership for optimizations and testing in partnership with agencies. Also, site tag management with internal and external teams as needed. Monitor traditional media reporting for deviations in activation, including planned-vs-purchased reporting, post-buy reports, and broadcast Buy Detail Reports. Manage makegoods and under performance with agency partner. Assist in Retail media budget management, including confirming buys are executed to budget and accurate budget entry in budgeting software.

SCOPE & IMPACT

This role, in partnership with the manager, is responsible for planning and management of local traditional and digital media in DMAs across the US, with media budgets of $40+ million. This role will work frequently with other members of Retail Marketing, and with broader Marketing team members to a lesser extent. This position provides the daily management of media and is a large contributor to store traffic and sales for the company-owned Furniture Galleries retail system.

MINIMUM REQUIREMENTS

Bachelor’s Degree in Marketing, Advertising or Communications with 4-6 years of relevant experience or equivalent 4+ years of experience with local media planning including both traditional and digital media execution Strong working knowledge of retail programs or promotion Must be proficient in (Excel, Word, PowerPoint, Project) and versed in creative services and production Ability to work in a fast-paced environment and be capable of prioritizing multiple projects Up to 5% travel may be required

PREFERRED REQUIREMENTS

Strong analytical skills with ability to translate learnings into optimization Enthusiastic, effective communicator who is self-motivated and motivates others.

SUPERVISORY RESPONSIBILITIES

none

PHYSICAL DEMANDS/WORK ENVIRONMENT

Office environment/no specific or unusual physical or environmental demands

OUR PURPOSE

We are La-Z-Boy Incorporated. Get comfortable with taking your work personally. Get comfortable with uncompromising quality. Get comfortable with caring about your colleagues and the consumers we serve. When people are comfortable, they are free to be themselves; to be fearless. When people are comfortable, they put others at ease and are more welcoming to different people and perspectives. When people are comfortable, they collaborate in meaningful ways. Being comfortable brings out the best in us. We believe in the transformational power of comfort

OUR VALUES

Courage – We aren’t afraid to try something new We are results oriented and can-do hard things. We do what is right. We challenge the status quo. Curiosity – We are relentless in our mission to understand our business and consumers We ask questions and explore every opportunity. We embrace change. We test and learn. Compassion – We honor our almost 100-year legacy that was built on family We lead with empathy in support of each other, our consumers and our communities. We foster an inclusive environment. We believe in positive intent.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Weekly Hours:

40

Work Shift:

Benefits for employees in the

US:

Benefit offerings to employee and their families include: Medical, Vision, Dental and Basic Life Insurance available 401k retirement plan with company match of up to 6%.

Paid time off includes:

9-11 paid holidays each year, two weeks’ prorated vacation as a new hire and either personal time (non-exempt only) or state mandated sick time. More information can be found via: Benefits Guide for US Employees At La-Z-Boy Incorporated, we’re an equal opportunity employer. We understand that our employees’ diverse backgrounds, experiences, perspectives, and viewpoints add value to our ability to create and deliver the best possible service, quality products, and is of upmost importance as we work together to build comfort. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to fostering an environment in which all employees feel valued, included, and empowered to do their best work and bring great ideas to the table. If you are a qualified individual that may need a change or adjustment to the application/interviewing/hiring process as a result of your disability, you may request a reasonable accommodations by emailing our recruiting team at recruiting@la-z-boy.com or by calling 734-242-1444. La-Z-Boy has been building incredible furniture since 1927, and there’s a reason people still want La-Z-Boy in their homes—and more importantly, a reason great people are proud to be part of our company. We represent decades of hard-working, talented individuals coming together across the globe to continue our legacy and propel us into the future.