Find & Apply For Media Planner / Buyer Jobs In Durham, North Carolina
Media Planner / Buyer jobs in Durham, North Carolina involve creating, negotiating, and executing media plans to reach target audiences effectively. Responsibilities include researching media outlets, analyzing data, and optimizing campaigns for maximum ROI. These positions require strong communication skills, attention to detail, and the ability to thrive in a fast-paced environment. Below you can find different Media Planner / Buyer positions in Durham, North Carolina.
Jobs in Durham
Browse jobs from a variety of sources below, sorted with the most recently published, nearest to the top. Click the title to view more information and apply online.
Latest Jobs in Durham
Salary Information & Job Trends In this Region
Media Planners / Buyers in Durham, North Carolina are key players in the advertising and media industries, managing and negotiating media buys to optimize the impact of marketing campaigns. - Entry-level Media Planner salaries range from $40,000 to $50,000 per year - Mid-career Media Buyer salaries range from $55,000 to $70,000 per year - Senior Media Director salaries range from $75,000 to $95,000 per year The role of Media Planner / Buyer originated during the early days of mass media advertising, where professionals were needed to effectively allocate advertising budget across various media channels to reach the target audience. Over the years, the Media Planner / Buyer role in Durham has evolved from traditional print and broadcast focuses to include digital media strategies, reflecting the shift in consumer media consumption patterns and the advent of digital technology. Current trends in the media planning and buying industry in Durham include the increased use of data analytics and programmatic advertising to maximize the efficiency of ad buys, as well as a growing emphasis on multi-channel strategies that encompass social media, search engines, and mobile platforms.
