Paid Media Manager Position Available In Philadelphia, Pennsylvania

Description We are looking for a highly skilled Programmatic Analyst to oversee programmatic advertising strategies and campaign execution for our clients. In this long-term contract role, you will leverage your expertise in programmatic platforms and data analysis to drive impactful media campaigns. Based in Philadelphia, Pennsylvania, this position offers an exciting opportunity to collaborate with cross-functional teams and stay ahead of industry trends.

Responsibilities:

• Develop and implement programmatic advertising strategies that align with client objectives and business goals.
• Manage all aspects of programmatic campaigns, including setup, optimization, and performance analysis across multiple DSPs and platforms.
• Analyze campaign data to extract actionable insights and recommend strategies to enhance performance.
• Design and execute audience segmentation strategies to ensure targeted and effective campaign delivery.
• Stay up-to-date with advancements in programmatic advertising technologies and industry best practices.
• Collaborate closely with internal teams, such as media planning, analytics, and creative, to integrate programmatic strategies into overall media plans.
• Provide clear and effective communication with clients, presenting campaign results and strategic recommendations.
• Maintain meticulous attention to detail in campaign execution and reporting to ensure accuracy and quality.
• Utilize tools like Adobe Creative Cloud and CRM systems to support campaign strategy and management. Requirements
• Minimum of 4 years of experience in programmatic advertising, ideally within the healthcare or pharmaceutical sector.
• Proficiency in using demand-side platforms (DSPs), ad exchanges, and related programmatic platforms; experience with Trade Desk is preferred.
• Strong analytical capabilities to interpret data and transform it into actionable insights.
• Excellent communication and presentation skills to effectively convey strategies and results to clients and team members.
• High level of detail orientation combined with a proactive approach to problem-solving.
• Experience with tools such as Adobe Creative Cloud, CMS, CRM, and Facebook Insights.
• Familiarity with programmatic buying, campaign planning, and content strategy.
• Ability to work collaboratively across teams to ensure cohesive media planning and execution.

Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – whenever you choose – even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .