Find & Apply For Media Planner / Buyer Jobs In South Carolina

South Carolina Media Planner / Buyer Industry Trends & Salary Information

Media Planners / Buyers in South Carolina play a crucial role in strategizing and executing advertising campaigns across various platforms. - Entry-level Media Planner salaries range from $30,000 to $40,000 per year - Mid-career Media Buyer salaries range from $50,000 to $70,000 per year - Senior-level Media Strategist salaries range from $80,000 to $100,000 per year The history of Media Planners / Buyers in South Carolina dates back to the rise of mass media in the 20th century, with the advent of radio, television, and print advertising. As technology advanced, so did the role of media professionals in targeting specific audiences and measuring campaign effectiveness. The evolution of Media Planners / Buyers in South Carolina has been marked by the shift towards digital advertising, data-driven decision-making, and the integration of social media and influencer marketing. The role has become more specialized, requiring expertise in analytics, market research, and negotiation with media vendors. Current trends in Media Planning / Buying in South Carolina include the increasing use of programmatic advertising, the rise of native advertising formats, and the emphasis on multi-channel campaigns to reach consumers across various touchpoints. Professionals in this field must stay updated on the latest trends and technologies to ensure the success of their campaigns.