Find & Apply For Media Planner / Buyer Jobs In Berkeley, South Carolina

Salary Information & Job Trends In this Region

Media Planners / Buyers in Berkeley, South Carolina, are professionals responsible for strategizing and executing advertising campaigns across various media platforms. - Entry-level Media Planner / Buyer salaries range from $35,000 to $45,000 per year - Mid-career Media Planner / Buyer salaries range from $45,000 to $60,000 per year - Senior-level Media Planner / Buyer salaries range from $60,000 to $85,000 per year The history of Media Planners / Buyers in Berkeley, South Carolina, dates back to the emergence of mass media advertising in the early 20th century. As companies sought to reach larger audiences through radio, television, and print, the need for professionals to plan and buy media space became essential. Over time, the role of Media Planners / Buyers has evolved to incorporate digital advertising channels such as social media, search engine marketing, and programmatic advertising. With the rise of data analytics and audience targeting capabilities, professionals in this field now have access to a wealth of information to optimize campaign performance. Current trends in Media Planning / Buying in Berkeley, South Carolina, include a shift towards personalized and targeted advertising, increased emphasis on measuring ROI and campaign effectiveness, and the integration of emerging technologies such as AI and machine learning. As the media landscape continues to evolve, professionals in this field must stay abreast of changing consumer behaviors and technological advancements to drive successful advertising strategies.