Find & Apply For Media Planner / Buyer Jobs In Shelby, Tennessee

Salary Information & Job Trends In this Region

Media Planner / Buyer in Shelby, Tennessee play a crucial role in developing and implementing advertising strategies to reach target audiences effectively. - Entry-level Media Planner salaries range from $40,000 to $50,000 per year - Mid-career Media Buyer salaries range from $50,000 to $70,000 per year - Senior-level Media Strategist salaries range from $70,000 to $90,000 per year The history of Media Planner / Buyer in Shelby, Tennessee can be traced back to the early days of print advertising, where placements were strategically chosen in newspapers and magazines to reach specific demographics. With the advent of radio and television, the role expanded to include media buying across multiple platforms. Over the years, the evolution of Media Planner / Buyer in Shelby, Tennessee has been driven by advancements in technology and the rise of digital advertising. This has led to a shift towards data-driven decision-making, audience segmentation, and optimization of media budgets for maximum impact. Current trends in the field of Media Planner / Buyer in Shelby, Tennessee include the increasing focus on programmatic advertising, targeted social media campaigns, and the integration of artificial intelligence for more precise audience targeting. Additionally, the demand for cross-channel marketing strategies and measurement of ROI continues to shape the industry.